[YesAuto Wonderful Car Life] On July 2, 2019, former Ford executive Lee Iacocca, known as the “Father of Mustang”, died at his home in Bel-Air, California due to complications of Parkinson’s disease , At the age of 94.
Ikeka was born in an Italian immigrant family in Pennsylvania. He graduated from the local Allentown High School at the age of 18 and entered the School of Industrial Engineering at Lehigh University. After graduation, he won the Wallace Memorial Scholarship and went to Princeton University. Served as an engineer at Ford Motor Company. Before long, Akka requested to be transferred to the sales department.
In 1956, Aikeka, who was an assistant sales manager in the Philadelphia area, put forward the sales idea of “56 for '56”, that is, customers can purchase a 1956 car with a down payment of 20% and repay it every month for the next three years. A monthly payment of 56 USD. This idea seemed very innovative at the time, and it was also very effective, making his sales performance jump to the first in the country in one fell swoop.
On November 10, 1960, Ikeka was appointed as the vice president and general manager of Ford's business unit, and was also responsible for the development and management of Mustang models. Four years later, the Mustang model went on the market, and for a time reached a sales boom that was difficult to find for a car, so Aikeka and Mustang cars appeared on the covers of Time and Newsweek together.
In 1968, Akka foresaw the Chinese people’s demand for small cars under the influence of the oil crisis, and proposed to build a car weighing less than 2,000 pounds (approximately 907 kg) and costing less than $2,000. Later the smallest Ford car-Ford Pinto. Although Pinto has been criticized for its safety hazards, Akka's judgment on the industry trend is worthy of recognition.
In addition, Akka also participated in the design of Lincoln Continental Mark III, Ford Escort for the European market and other models, and guided the revival of the Mercury brand in the late 1960s. In December 1970, Akka was promoted to President of Ford. However, due to the conflict with Henry Ford II, Akka was fired in 1978 and joined the Chrysler Group in the same year.
At that time, Chrysler was facing the risk of closing its doors due to two vehicle recalls. After joining, Ikeka applied for a loan guarantee to the U.S. Congress and enriched its product line. It brought a series of models such as Dodge Aries and Chrysler Imperial, which successfully made Chrysler came back to life. However, some of these projects are exactly the proposals that were rejected when working at Ford.
In 1992, the 68-year-old Ikeka retired and served as chairman, CEO and president of Chrysler when he retired. Now the legend has left, but his legend will continue to be passed on in the automobile industry. (Guo Song, Home of Wen Auto)