[YesAuto Connected Travel] From the end of this year to the beginning of next year, Buick will push the eConnect 3.0 OTA upgrade for its 7 models. The upgrade content mainly covers entertainment systems, voice control, and vehicle services. We are also fortunate to experience the upgraded content first.
Buick's introduction of Anjixing into China dates back to 2009, not only earlier than most of its competitors, but 11 years later, there are now more than 3 million active user vehicles, and eConnect itself has a huge stock.
But different from the popular “rapid iteration”, the practice of pushing a version update in a few months or even a month, due to the huge volume of the complicated car system and the various internal shackles, Buick has used OTA to upgrade the vehicle functions only a few times. The number can be said to affect the whole body.
OTA upgrade content experience
For “small programs”, in simple terms, they are either too small or born in the post-mobile Internet era, and there is no need to develop apps. They are arranged on the left side of the homepage in the form of small programs on eConnect 3.0 .
The original two mobile apps, OnStar and iBuck, in charge of different functions, have also been integrated into one iBuck App, and the separated functions can be unified.
If you ask whether Buick eConnect is the most advanced vehicle linkage system in China, I don't think it is. A giant car company with a century-old age will inevitably drag a long shadow under the illumination of the stage lights. The long-term “big system with small system” and the two apps of one car have explained everything, but what we have also seen is that Buick is working hard to change. It can be said that Buick is among the established German-Japanese-US joint venture car companies. One of the car companies that are most actively embracing the Chinese market and trying to “localize”. For Buick, which has caught up with the pace of Chinese brands in the field of smart car connectivity, the era of smart cars has just begun, whether it is to reproduce the glory of Anjixing, Or the strong man broke his wrist and opened up a new generation, and the opportunity still exists. In the end, it is still unclear who will die. (Photo/Zheng Xu from the home of the car)