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  7. Bystander: Interpretation of Volkswagen...

[YesAuto Design Palace] This is the second issue of the “Bystander” column. The practice of inviting industry design colleagues to talk about new cars is actually very topical. In the first issue, we asked the French designer Anton of Ikona to talk about his eyes. In this issue of Infiniti QX50, we are focusing on a pair of popular twins-Tiguan L and Tanyue.

When it comes to the same platform, this concept has been around for a long time, from the early Citroen C2 and Peugeot 206, to the later FAW Toyota Yize and GAC Toyota C-HR, to the Tiguan L and Tan Yue we are going to talk about today. How they look different, they all have a characteristic that they were born on the same platform. So what are the advantages and disadvantages of Tiguan L and Tanyue, both from the Volkswagen MQB A2 platform, in the eyes of designers?

Who are the bystanders?

There is an old saying in China: The so-called authorities are fans, but bystanders are clear. We are not denying the strength of the OEM designers, no doubt they are the ultimate designers of successful products. However, there is a Chinese saying that “children are all for their own good.” In this regard, we feel that it is necessary for you to listen to the voice of a third party.

Therefore, we found a professional third-party design company, Ikona , to interpret those interesting new cars from the perspective of professional designers. In the future in this series of topics called “The Spectator”, you will see the analysis of the popular models on the market by third-party designers, and the objective and true evaluations of these more neutral insiders will bring.

If you are worried that popular designers will favor their own works, you may wish to listen to the neutral evaluations from third parties. For this reason, we went to the Shanghai Ikona Design Center and mentioned Ikona, which is a design center headquartered in Turin, Italy, and has branches in Shanghai, China and Los Angeles. Ikona does not Few independent brands and joint venture brands provide modeling design, engineering design and modeling model work. Don't underestimate this third-party design company. Like Alter, it has undertaken many model modification designs that we are familiar with, but due to commercial confidentiality, we will not introduce it in detail.

●Coke and plain water in the design

In the design center in Shanghai, the design manager Joey has been seated for a long time. Facing the Tiguan L and Tan Yue outside the blinds, he was not eager to talk about design, but humorously asked whether we prefer Coke or boiled water? Just when our monk Zhang Er was puzzled, he explained: In fact, most German designs are like boiled water, while Japanese designs are more like Coke. One is a fast-moving consumer product that pursues peace and the other is visually exciting. When it comes to the popular “Less is More” concept, it is also the most frequently mentioned concept. The concise and rigorous German design has won the Bauhaus authenticity. The world-class authoritative industrial design awards, the Red Dot Award and the IF Award, were all born in Germany. To some extent, this has created the timeless character of the German design.

Here Joey gave an example. He mentioned Porsche in the German department and Infiniti in the Japanese department. The design ideas of these two brands are completely different, and the feelings they convey to consumers are completely different.

But it is such a relatively timeless public who is making changes for the Chinese market today. Closer to home, we turned to look at Tiguan L and Tan Yue. As we all know, Volkswagen Tiguan achieved localization in the previous generation of models, and was named Tiguan L after being lengthened. Under SAIC-Volkswagen Tiguan L has always been the main force in the Tiguan family and ranked among the top three in the domestic SUV sales list.

Tanyue and Tange from FAW-Volkswagen are both “Tan”, and it is also Volkswagen's sixth domestic SUV model. It can be seen that Tanyue is an important intermediate node in the 2020 12 SUV plan. The wheelbases of the two cars are Tiguan L (2791mm) and Tanyue (2731mm). According to the book data, the body size of Tanyue is slightly smaller regardless of the length of the body or the wheelbase. But in terms of space, Tanyue is more flexible. For example, the rear seats can be adjusted by 18cm from front to back, the angle of the backrest is adjustable, and the luggage floor is adjustable.

Appearance design: new and old world

Regardless of the North and South Volkswagen, from the perspective of the design system, Volkswagen has its own perfect design language, and it is also a very rigorous executor, controlling the craftsmanship, quality and texture more reasonably. In terms of design, starting from the appearance, the grille represents a more obvious feature of a car, and it is also the location that people often see at first glance. The air intake grilles of Tiguan L and Tanyue are completely different. One extends horizontally and is relatively stable; the other has a directional deformation and also adds a closed polygonal element.

Tiguan L: The front face has a larger sense of volume, giving you a sense of stability. The engine compartment cover has a more straight line and a height slightly lower than Tanyue, which comes from the traditional popular design language.

Tan Yue: The new design language brings new feelings. The closed polygonal elements make Tan Yue look younger and more active. The entire front of the car looks more square and has a higher center of gravity.

Excluding the influence of the R-Line kit, although the two cars are “twin” in appearance, they are completely different in posture. Although the size of the whole car is slightly smaller, the posture of the body is more sporty and stylish, while the overall posture of the Tiguan L is somewhat different. The feeling of bias towards the wagen (travel version).

Body side: The most obvious difference is the side waistline and wheel arches.

Rear design: Tiguan L's rear styling adds points, but Tan Yue seems to be too simple to explain and connect. We can observe the details from the picture.

Interior design: change of focus

The public has always been more focused and practiced in horizontal design language, and the trend of flat design language has been popular in recent years. Joey said frankly that sometimes it is more difficult to flatten than stereo, because stereo is sometimes easier to hide some assembly defects.

Interior layout: Compared with Tiguan L, there are many common parts between Tiguan L and Tanyue. The center of gravity of Tiguan L’s interior has been improved, while Tanyue adopts a more driver-oriented design, and the treatment of large-area matte materials makes it more refined. .

At the same time, in the handling of some details in the car, it can also be seen that the design styles of Tiguan L and Tanyue are different. Let's compare it carefully through pictures.

to sum up:

It is true that through the afternoon with the designers of Ikona, we found an interesting phenomenon. Many foreign designers would read the Chinese word “atmosphere”. They even knew that many Chinese consumers would like to have this characteristic. Model, but since English cannot accurately explain this particular vocabulary, it has become a frequently occurring Chinese vocabulary.

So, back to the two “Volkswagen Twins” who are better, the design department's view is more inclined to Tan Yue, who thinks it is an interesting attempt by Volkswagen, novel and bold. The engineering department's view is mostly inclined to Tiguan L, and they even measured that Tiguan L's A-pillar blind zone is smaller than Tan Yue. Of course, which one is the best and the market is the most convincing criterion, and we will wait and see for the newly listed Tanyue. Well, the second issue of “The Spectator” ends here. If you are still particularly interested in which car, remember to leave a message to us, maybe we will drive it to the designer to answer questions in the next issue.