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[YesAuto News] AIWAYS, which has just completed the world premiere of the production version of AIWAYS U5, has new personnel news. On December 5, we learned from multiple channels that Cai Jianjun, former vice president of Baoneng Automobile, senior vice president of Qoros Automobile and general manager of sales company, has officially joined AIWAYS to be responsible for the sales business. And AIWAYS officially announced the appointment on December 6.

Cai Jianjun is a veteran marketer in the automotive industry and one of the representatives of autobots who have transformed from a traditional car company to a new force in car manufacturing. According to public information, Cai Jianjun joined Changan Automobile after graduating in 1998 and served as general manager of Hebei Changan Commercial Vehicle Sales Company, sales director of Changan Ford Mazda Automobile Co., Ltd., executive deputy general manager of the car sales department of Chongqing Changan Automobile Co., Ltd., and Changan Peugeot Vice President and General Manager of the Sales Company of Citroen Automobile Co., Ltd., and Head of Customer Management Department of Chongqing Changan Automobile Co., Ltd. In 2015, Cai Jianjun joined BAIC Group to be responsible for the marketing of BAIC Motor's own brand, serving as the vice president of BAIC and the secretary of the party committee, executive director and general manager of BAIC Sales Company.

However, with the continuous emergence of new car-building forces, Cai Jianjun also made a turning point in his career. On March 20, 2018, Cai Jianjun formally joined Baoneng Automobile as the vice president of Baoneng Automobile and the executive vice president of Qoros Automobile. Although Qoros Auto achieved a substantial increase in sales from January to October this year, the cumulative sales of 53,987 vehicles increased by 447.9% year-on-year, but it is still far from the goal of “selling 100,000 vehicles in 2018 and challenging 120,000 vehicles”. Big gap. At the same time, since Qoros Auto was acquired by Baoneng, the frequency of personnel changes has remained high, and Cai Jianjun has just joined for 8 months, and news of his resignation has been reported in the industry.

As a representative of a new car manufacturer, AIWAYS officially unveiled the production version of AIWAYS U5 on November 29, 2018. The car focuses on the field of medium-sized electric SUVs. The official launch date may be in the second half of 2019. After Cai Jianjun joins AIWAYS at this time, it may help the marketing of AIWAYS U5.