[YesAuto technology] In our impression, Panasonic is a company based on household appliances, but for this company, the shrinking market of consumer electronics has become an irreversible situation. Now, they are starting to adopt internal The structural adjustment will transform the company's profit model. Among them, more in-depth involvement in the automotive industry is a very important step, and the in-vehicle interconnection technology is obviously the most suitable entry point for Panasonic.
● Panasonic and cars
Recently, Panasonic’s most important role in the automotive industry is relying on the development of electric vehicles. The 18650 lithium battery they manufactured was used by Elon Musk to combine the application of power management technology to make it play in Tesla electric vehicles. Played a pivotal role. The annual supply of 200 million pieces also allows Panasonic to earn 600 million US dollars in revenue. After Tesla discloses its technology patents, the market demand for 18650 batteries will further expand. However, this may not be the focus of Panasonic’s future development. Tesla’s battery factory will break Panasonic’s position in such batteries. Monopoly.
In fact, as early as 60 years ago (1954), Panasonic had established the Automotive Division. At that time, they provided car radios for auto manufacturers. In the following 30 years, car radios became the main business of the Panasonic Automotive Division. Afterwards, its R&D and production of car CD players, car navigation systems, DVDs and other equipment have contributed to the improvement of car life. In addition, the electrical components of the engine also began to get involved in the 1980s.
The past may bring back many memories, but I have to admit that the technological evolution of the car itself cannot keep up with the electronic technology. The functional configurations that once symbolized comfort are being eroded by the in-vehicle interconnection technology, and as the lifeblood of Panasonic's revival, march In-vehicle interconnection technology is imperative.
Although they are all based on in-vehicle equipment, Panasonic’s current and future strategies are completely different. Compared with the traditional model of directly providing hardware, the proportion of the overall automotive business that provides related solutions to suppliers will continue to increase, that is Said that Panasonic will strengthen the relationship with auto suppliers to help them provide better services to auto manufacturers, so as to obtain greater development in the auto industry.
As mentioned at the beginning of the article, with the help of the market demand for in-vehicle interconnection, Panasonic will complete the transformation to the B2B model in the automotive industry, including the cooperation with Baidu CarLife, which is a solution that can be used across platforms. Compatibility with the in-vehicle interconnection platform based on Linux, QNX, and Android systems is CarLife's advantage. Obviously, it is much more flexible than the CarPlay system introduced by Apple. At this stage, map navigation, telephone and music are the main functions of this platform.
● Other in-vehicle equipment at this stage
Relying on the accumulation of technology in the field of household appliances, Panasonic has also applied some of its technology to in-vehicle equipment. For example, its advantages in air purifiers cater to the needs of the current environmental quality in the car; in addition, you will also see The HUD head-up display with integrated technology; the electric compressor technology of household air-conditioning has a high degree of matching with the air-conditioning system of electric vehicles in the future, and so on.
In 2013, Panasonic achieved a turnaround, and the B2B model has made a significant contribution to profitability. This has allowed this company with a history of nearly a hundred years to find a new direction for development. Among them, the development of the automotive industry occupies a large proportion, whether it is in the future The development of in-vehicle technology is still the safety established through electronic systems, or the lithium battery technology that has begun to take effect now, Panasonic may become another giant behind the car manufacturer. (Photo / Li Boxu, the home of the car)