1. Home
  2. >
  3. Auto Technology
  4. >
  5. Design Palace
  6. >
  7. Design Oscar Kia/Ducati wins...

[YesAuto Design] There must be a lot of movie fans among the friends who come in. They read countless movies every year. As a veteran, they have different evaluations of movies. So how to show the quality of a movie, except for the viewers In addition to the judgment and reputation, professional award selection has also become an important reference indicator. Among the various film awards, the Oscar is undoubtedly one of the heaviest awards, and there is also such an “Oscar” in the industrial design world, which is the Red Dot Design Award from Germany.

Many people don’t know much about the Red Dot Design Award, but this does not affect its status in the industrial design world. As an internationally recognized top industrial design award, it will be called the world together with the German iF Award and the American IDEA. The three major design awards have been established by the North Rhine-Westphalia Design Center in 1955. After more than 60 years, they have developed into one of the most prestigious design competitions in the world. They currently cover everything from fashion and lifestyle accessories to consumer electronics. There are 48 product competition categories including products, vehicles, homewares and furniture. The judging criteria not only consider design, but also have to meet the needs of practicality and environmental protection.

The Red Dot Award can be divided into three categories: product design, conceptual design, and product design. From the level, it can be divided into Honourable mention, Red Dot, and Red Dot. : Best of the Best) and other awards, among which the top design award has the highest gold content. From the 2018 data, the Red Dot Design Award officially received a total of 6,300 works, of which 69 works won the top design award, which accounted for about 1.1%, and 1684 works won the Red Dot Design Award, 45 pieces The work was awarded an honorary award. Too many awards will disperse the value of the awards to a certain extent, but if you look at the gold content alone, the top design awards are still convincing enough.

Having said so much, let’s move on to the topic. The 2019 Red Dot Design Award ceremony will be held in July. The relevant award-winning manufacturers will announce the results one after another. Ducati Diavel 1260 won the Best of the Best design award, Kia Performing a “hat trick”, then what are the secrets behind the Kia and Ducati awards?

Winners: Kia Ceed GT-Line, Ceed SW, ProCeed

Compared with Ducati, Kia has a closer relationship with the Red Dot Design Award. This is the second consecutive year that Kia has won the Red Dot Design Award, and it is also the 24th after Peter Schreyer (Chinese name: Peter Schreyer) joined Kia. Compared with last year, the Red Dot Award, Kia has become a big winner, staged a “hat trick”, this year's Red Dot Award was awarded to Ceed GT-Line, Ceed SW and ProCeed three models.

Ceed is a compact car designed by Kia for Europe. Since the third generation, the name has changed from Cee'd to Ceed, and the overall style looks younger. The car was designed by Kia’s chief designer Peter Schreyer and Gregory Guillaume of the European Design Center. Engineering and development were carried out by the brand’s R&D center in Russelsheim and produced in Slovakia.

Ceed is inspired by Stinger, the model that won the Red Dot Design Award in 2018, and the award for two consecutive years can also show the judges' favor for this design concept, tiger-style grille design, slender LED The headlights, trapezoid-like lower grille, and irregular triangular air ducts on both sides enhance the overall design and aesthetics.

Winner: Ducati Diavel 1260

After reading the previous article, everyone also understands the gold content and importance of Best of the best. Ducati is considered a regular customer of the Red Dot Award, following two motorcycles such as the 1199 Panigale in 2013 and the XDiavel S in 2016. After the award, this is the third Red Dot Award for this company.

In terms of braking performance, the front brake of Diavel 1260 uses 320mm dual floating discs with integrated four-piston calipers, and the rear brake uses 265mm single discs with Brembo dual-piston calipers. In addition, the front and rear standard features Bosch cornering ABS. The braking performance is as good as Sporty sports car.

In general, Diavel 1260 is a model that integrates beauty, ergonomics, powerful performance, driving control fun and comfort. It is not surprising that it won the award.

to sum up:

Of course, the announcement of Kia and Ducati's awards is only the beginning of this year's Red Dot Design Award. More award-winning manufacturers and models will be announced in the future. This year’s Red Dot Design Award Ceremony will be held in Germany on July 8. For the winners, announcing the award now feels like getting a pass before the college entrance examination and receiving a job offer before graduation. Next How to arrange it is very simple. I will give you a suggestion, “Come on, be happy, I have a lot of time anyway.”