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[YesAuto In-Depth Investigation] Medium-sized SUVs are a must for automakers. The popularity of Highlander, Edge and Angkewei is obvious to all; not long ago, this already white-hot battlefield had another spoiler , It is Guangqi Honda Crown Road. Crown Road had already gained a lot of attention before it went public, and how did its opponents react after it went public? Does Crown Road have enough strength to contend with opponents? We will interpret this article for you one by one.

● Crown Road

Crown Road has been on the market for about two weeks. At present, all models are 2.0T models with a price range of 269,800 to 329,800 yuan. We recently visited two Guangqi Honda 4S stores in Beijing to learn about the terminal sales. The information can help you.

Crown Road Decoration Package Price List
project name Price (yuan)
Crown Road Front Bar 3680
Crown road rear bumper 3680
Side pedal 4880
Driving recorder 2580
Plasma air purification system 2280
Engine bottom guard 980
Luggage compartment waterproof pad 780
fender 380
carpet 560
Fire extinguisher 200
total 20000

The first Guangqi Honda 4S store currently has 20-30 orders, but according to the store staff, there will be a total of more than a dozen Guandao existing cars in 2016. The first batch of 4 cars is expected to be 11 It can be delivered to users at the end of the month, and the decorations are all added. The price of the decoration package is 20,000 yuan. Of course, this 4S shop said that they can also accept cheap bookings, but the delivery time is not guaranteed, and there is a need to queue. It is optimistic that they can get the car in the first half of 2017. For friends in Beijing whose lottery indicators are valid for only half a year, if they want to buy crown roads, they can only add decorations to the car.

If the situation of the first store gives us a preliminary judgment on Guandao's market conditions, then the situation learned through the second store makes this judgment universal. In addition to the same need to purchase a decoration bag of 20,000 yuan, this 4S shop does not accept cheap car bookings at all, and it is simply because people want to cut off this idea; in addition, we also learned that if you choose black, you may not pick up the car. Faster, but it will take at least a month.

Guandao Beishangguang Quotes Summary
City/Project Existing car Add decoration price Booking cycle

Whether to accept

Cheap car booking

Cheap car booking

waiting time

Beijing no 20,000 yuan More than one month Accepted by some 4S shops About six months
Shanghai

Part of 4S shop

There are a small number of existing cars

2-3 ten thousand yuan About two months accept Five or six months
Guangzhou no 2-3 ten thousand yuan About a month accept Three to five months

In addition, we also consulted the preferential situation of Shanghai and Guangzhou, and summarized the situation of these three places. The overall situation is very close. The waiting time for cheap car booking in Guangzhou is the shortest, and it takes at least three months.

◆ Crown Road Summary:

Through these two 4S stores, Guandao’s market situation in Beijing can actually be well represented. For models with such a high degree of attention from Guandao, it is also expected to add decorations to the car, and from the current situation, the short-term This situation should continue forever. If you want to drive your favorite car as soon as possible, you can only spend more money.

● Highlander

After the current Highlander went on the market, it has attracted countless fans with its atmospheric exterior and seven-seat large space. It has become an open secret to add decorations to the car. This situation has been on the market more than a year ago, and there is no sign of decay. After the crown road appeared in people's sight, many people thought that the good days of Highlander were going to be difficult, and the price increase situation should be alleviated. However, is this really the case?

We came to the first GAC Toyota 4S store. The showroom of the store is being renovated. All the cars have been moved to the simple sheds nearby. Although the environment is difficult, many people come to see the cars, and most of them come to ask Hanlan. The popularity is still unabated. After asking the sales staff, I learned that the store Highlander still needs to add 15,000 to 2 million yuan for decorations according to the level of configuration. The fastest one month to pick up the car with all the decorations. If you choose to add a part of the decoration, it will take about two months. Pick up the car, but if you choose to book at a low price, the time for picking up the car will probably be delayed to more than four months.

The second GAC Toyota 4S store also needs decoration to pick up the car. The additional cost is 10,000 yuan. The good news is that there are a small number of white four-wheel drive luxury cars. Of course, they have also been decorated. If you want to withdraw the car, It means accepting decoration packages. If you need to make reservations for the model and color you are looking at, you will be able to get the car in about a month, but the shop does not accept cheap car bookings.

Highlander Beishangguang Quotes Summary
City/Project Existing car Add decoration price Booking cycle

Whether to accept

Cheap car booking

Cheap car booking

waiting time

Beijing

Part of 4S shop

There are a few existing cars

1-2 million About a month Accepted by some 4S shops More than four months
Shanghai no 15,000 yuan About three months Accepted by some 4S shops Time is not guaranteed
Guangzhou no 2.5-30,000 yuan About two months accept About four months

Based on the situation of the three places, regardless of the price increase for more than a year after listing, the average booking cycle will also be about two months. If there is no decoration, this time will be delayed to four months or even longer. Tatsu really made us a bit of love and “hate”.

◆ Highlander summary:

I don’t know if it’s a coincidence or GAC Toyota’s overall arrangement. The two 4S stores we visited in Beijing are undergoing renovations, but the crude environment for the time being did not affect the degree of Highlander’s popularity. Both said Highlander was on fire, but it was listed for one year If you need to add more decorations, you have to wait a month before you can pick up the car. It really makes the opponents envious. It is understood that Highlander has no obvious change in the terminal sales policy for the listing of Guandao. Of course, this is the same as Guandao just listed, the price It's also relatively strong.

● Sharp

The current Ruijie is one of the models that everyone has to consider when choosing a medium-sized SUV. After reading the two models above that can only be purchased with a price increase, the preferential policy of the Ruijie is much more friendly. Of course, it is more in line with Chinese consumers buying things. psychological.

The first parent An Ford 4S store gave a cash discount of about 8,000 yuan to the sharp world. Of course, if you want, the 8,000 yuan cash discount can be converted into a 8,000 yuan decoration plus 5 maintenance. I personally think The two are actually almost the same, depending on personal needs. However, there are currently no cars available in this store. All colors and configurations can be reserved. It is expected that the car can be picked up in half a month to a month.

The information obtained from the second parent An Ford 4S shop is more comprehensive. The cash discount range is 8,000 discounts for the full price, and 10,000 discounts for installments. However, there is a 2,500 yuan package that must be purchased, including engine guards and four maintenance, which is also considered Value for money. There are a small number of cars in the store. If you have a car in the color and configuration you want, you can pick it up directly. If you need to make a reservation, it will take about a month.

Sharp sector Beishangguang market summary
City/Project Existing car Cash discount price Booking cycle
Beijing

Some 4S stores have a small number of existing cars

0.8-10,000 yuan Half a month to a month
Shanghai Some 4S stores have a small number of existing cars Around 10,000 yuan Half a month to a month
Guangzhou Some 4S stores have a small number of existing cars Around 15,000 yuan about 20 days

We consulted that most of the 4S stores in the three places have a small number of existing cars. The biggest discount is in Guangzhou, which can reach 15,000 yuan, and the booking cycle is much shorter than Guandao and Highlander.

◆ Sharp world summary:

Through communication with the sales staff of the Beijing Changan Ford 4S store, it has been a month since the discount rate of Ruijie has been adjusted from the previous five or six thousand to seven or eight thousand, but it seems that it has nothing to do with the listing of Guandao. ,Because of Double 11's sake, in general, Ruijie is still a more sincere preferential force.

● Oncoway

Speaking of discounts, SAIC-GM Buick’s efforts have always been very pleasing to consumers, and Envision is no exception. Compared with the prices of the first three models that require a price increase or a discount of less than 10,000 yuan, Angkewei can be said to be quite bold, let's take a look at it in detail.

There are a small number of Angkewei cars available in the store. If you book, they will usually arrive in the next two weeks. People usually don't wait for a long time. Envision’s 20,000 yuan cash discount is indeed competitive enough. In addition, it is also the only model with replacement subsidies among the four cars. The 1.5T model subsidizes 6,000 yuan, and the 2.0T model subsidizes 10,000 yuan.

The cash discount and replacement subsidy of the second Buick 4S store are exactly the same as the previous one. In addition, the sales staff told me that the cash discount of 20,000 yuan can be discussed again. Is there an urge to pay and pick up the car in an instant?

Ankewei Beishangguang Quotes Summary
City/Project Existing car Cash discount price Booking cycle
Beijing Some 4S stores have a small number of existing cars Around 20,000 yuan One to two weeks
Shanghai Some 4S stores have a small number of existing cars 23,000 yuan One and a half months
Guangzhou Some 4S stores have a small number of existing cars 22,000 yuan About a month

The preferential policies of Envision in the three first-tier cities are similar. Shanghai and Guangzhou are bigger than Beijing. If you book, the shortest time to pick up the car can be as long as one week. After watching the first three cars, look at Envision’s performance. People have a sense of sudden enlightenment.

◆ Angkewei summary:

If you are a consumer who pursues cost-effectiveness, you will definitely not choose Envision among these cars without hesitation, because such a large discount is enough for everyone to place an order. Look at Envision every month. With sales of 20,000 to 30,000 units, it can be seen that such a discount is still very attractive.

★ Market summary

Compared with the previous one or two months of preferential conditions, before and after the listing of Guandao, the preferential rates of Ruijie and Angkewei in Beijing did not fluctuate significantly. In fact, the 4S store believes that Guandao’s listing will hardly dig its own. Corner; Turning to the Highlander, the price is still increased, and the price increase has not shrunk at all, and reservations are still required; in addition, the prices of these four cars in the three first-tier cities are not very different, so we can understand that Guandao needs to be listed. After selling for a period of time and accumulating some good reputation, it is the time for these three cars to consider whether they should change their sales strategy, and the initial period of the launch of Crown Road did not have a great impact on them.

After understanding the current market conditions of these four cars, let's talk about the configuration comparison between Crown Road and its rivals. Discussing the cost-effectiveness of a car naturally cannot bypass the configuration, so we chose the highest-level configuration recommended in the previous car purchase manual of Crown Road, and used the other three cars to compare with the price close to it.

Before you compare with your opponents, let's get familiar with the standard configuration of all Guandao series through a simple table. Knowing yourself and your opponents is not bad for a hundred battles.

Crown Road's standard configuration table for all series
Wheel brake Electronic parking, 19-inch wheels
Safety equipment Tire pressure monitoring device, keyless entry and one-button start
Control configuration Variable steering ratio , paddle shift
Comfortable configuration

Uphill assist, automatic parking, multi-function steering wheel, cruise control, electric adjustment of the main and co-pilot seats,

Rearview mirror electric adjustment and folding, automatic air conditioning, independent air conditioning in the rear

Multimedia configuration Central control large screen
Technology configuration Engine start-stop technology

At first glance at the configuration table above, I still feel that something is missing. Don’t worry, there are some configurations on Crown Road that have everything except the lowest configuration, such as panoramic sunroof, electric trunk, reversing image, full LED headlights and Parallel assistance and so on, so it seems that the configuration is much richer.

● Compared with Highlander

In our previous car purchase manual articles, the highest recommended level is the luxury model, which is the high-end model of the two front-wheel drive models. Then let's take a look at the one with the closest guide price of Highlander. What is the model configuration? In addition, the four-wheel drive function that everyone values most when buying an SUV, so let's compare Highlander's most entry-level four-wheel drive models.

Crown Road/Highlander configuration comparison
Project/model

Crown Road 2017 370TURBO

Two-wheel drive deluxe version

Highlander 2015 2.0T

Two-wheel drive luxury 7-seater

Highlander 2015 2.0T

4WD Elite 7-seater

Guide price 279,800 284,800 258,800
number of seats 5 7 7
Transmission form 9AT 6AT 6AT
Whether four-wheel drive no no Yes
Parking brake type Electronic parking Foot brake Foot brake
Spare tire specifications Not full size Full Size Full Size
Knee airbag
Tire pressure monitoring
Keyless entry and one-button start
Automatic parking
Variable steering ratio
Panoramic skylight No sunroof
Electric trunk
Cruise control
Reverse image
Paddle shifter
Far and near light source led halogen halogen
Turn assist lamp
Rearview mirror heating

Inside rearview mirror

Automatic anti-glare

Automatic zone air conditioning
Parallel auxiliary

As it happens, the Highlander, which is the closest to the recommended guide price of Crown Road, is also the model recommended in our car purchase manual. In contrast, the Highlander’s guide price is 5,000 yuan higher, including the cost of decoration. The gap between the two may be further narrowed. From the configuration comparison, it can be seen that the advantages of Crown Road are quite obvious. The only congenital shortcoming is that there are only five seats. In addition, the price of Highlander's entry model is 30,000 yuan lower than Crown Road. After Crown Road’s listing, Highlander also paid It is indeed emboldened to keep increasing prices. In addition, another highlander four-wheel drive elite version participated in the comparison. As the entry model of the four-wheel drive version of the Highlander, the guide price is nearly 20,000 lower than this crown road. Although the difference in configuration is larger, the four-wheel drive The entry price of the drive version of the crown road also requires 292,800, so the more affordable entry price of the four-wheel drive is also a magic weapon for Highlander to contend with the crown road.

● Contrast with sharp world

The 2016 EcoBoost 245 two-wheel drive Sebric 7-seater is used by Sharp to compare with this crown road. The guiding price of the two is exactly the same. So who is better in terms of configuration?

Crown road/sharp boundary configuration comparison
Project/model Crown Road 2017 370TURBO two-wheel drive luxury version Ruijie 2016 EcoBoost 245 2WD Sebric 7-seater
Guide price 279,800 27.98
number of seats 5 7
Transmission form 9AT 6AT
Wheel size 19 inches 18 inches
Knee airbag
Automatic parking
Variable steering ratio
Panoramic skylight No sunroof
Electric trunk
Rear parking radar
Lumbar support adjustment
Far and near light source led halogen
Daytime running lights
Automatic headlight
Turn assist lamp
Insulation glass
Rearview mirror electric folding
Engine start-stop technology
Parallel auxiliary

Although the guide price is the same, don't forget that Sharp World has a cash discount of about 10,000 yuan, and Guandao needs to increase the price by 20,000 yuan, so their actual price difference is about 30,000 yuan. The configuration of the crown road is higher and obvious, but the seven seats of this sharp world must be able to win over consumers. Even if there is no necessary use, a seven-seater car can meet the psychological needs of many people. Therefore, the comprehensive price, the competitiveness of this sharp world seems to be stronger, it is not difficult to understand that the sharp world maintains the preferential rate without major changes.

● Compared with Angkewei

Angkewei and Guandao are also all five-seater models, so the configuration competition looks fairer. Due to the large discounts offered by Angkewei, not only the model configuration with the closest guide price is used for comparison with this crown road, but also the comparison of the model configuration with the closest price after the discount can explain the problem.

Crown Road / Angkewei configuration comparison
Project/model

Crown Road 2017 370TURBO

Two-wheel drive deluxe version

Angkewei 2017 28T

4WD Elite

Angkewei 2017 Model 28T

Four-wheel drive luxury

Guide price 279,800 269,900 (249,000 after discount) 299,000 (279,000 after discount)
Transmission form 9AT 6AT 6AT
Whether four-wheel drive no Yes Yes
Wheel size 19 inches 17 inches 17 inches
Automatic parking
Variable steering ratio
Paddle shifter
Rear parking radar
Lumbar support adjustment
Front seat ventilation
Far and near light source led Xenon Xenon
Automatic headlight
Turn assist lamp

Inside rearview mirror

Automatic anti-glare

Independent rear air conditioner
Parallel auxiliary
Automatic parking
Lane departure warning
Active braking
Adaptive cruise

Ankewei's 2017 28T four-wheel drive elite is also recommended as a five-star level in the car purchase manual. The guide price is the closest to this crown road, but there is also a difference of 10,000 yuan. If you count the crown road, you need to add 20,000 yuan for decoration. , Angkewei has a cash discount of 20,000 yuan, and if it is replaced, Angkewei will have an additional 10,000 yuan subsidy, which leads to their actual price difference of up to 60,000 yuan or more, which is really not a lump sum. Less money. Therefore, although the configuration of the Angkewei 28T four-wheel drive elite is slightly inferior, the huge price advantage and four-wheel drive are still quite tempting. In addition, the Angkewei 28T four-wheel drive luxury model with a guide price of 299,000 yuan is also 20,000 to 30,000 yuan lower than this crown road, and the overall configuration is even higher. Therefore, Guandao’s listing is difficult to impact on Envision’s potential customers in terms of price and configuration. Naturally, Envision’s preferential policies have not changed.

In addition, Angkewei also has 1.5T models, the sales contribution should not be underestimated, and in March 2017, Guangqi Honda will also launch the 1.5T crown road with a starting price of about 220,000. At that time, the crown road will have a large space. With the advantages of the gearbox, Angkewei may be able to really feel the pressure, and the discount of the 1.5T model may be further liberalized.

■ Model reviews

● Crown Road

● Highlander

● Sharp

● Oncoway

■ Full text summary:

After a day’s understanding of the market, my first impression is that the current mid-size SUV is still very popular. I stayed at each of these four brands and eight 4S stores for about 20 minutes, and basically met two or three groups of people. Looking at these four cars, it is not difficult to understand. In Beijing, where there are many restrictions on car purchase, a model must not only meet the needs of the whole family, but also have the aura and face when driving out, and these four medium-sized SUVs can all These demands are well resolved.

The results of the investigation did not exceed expectations. Crown Road has just launched on the market, the initial production capacity cannot keep up with demand, and the backlog of orders needs to be digested, so it is normal that there is a price increase. The three natural opponents of Highlander, Ruijie and Angkewei seem not to take Guandao as a spoiler too seriously, and still maintain their own sales strategies. The reason is that they think Guandao is competitive. It is not so big that it threatens the sales of related models, at least from the perspective of terminal price and cost performance. Finally, I believe that many friends do not accept the bundling sale of decorations in their hearts, so from the current terminal price, it is more reasonable to choose Ankewei and Ruijie among these four cars, and they want to buy seven or Four-wheel drive is also available; Guandao and Highlander also have their own advantages, if you love, love them all, including the price increase. (Text/Picture Car Home Hong Bingqing)