[YesAuto technology] Less than 3 days before the Beijing Auto Show, Ford quietly shared a set of photos with Chinese media, which are said to symbolize the design language of the next generation of Ford models. Originally, I thought I could see the concept car that will be unveiled at the auto show before the auto show. What I didn't expect was that Ford produced a “concept art installation.”
Earlier last year, Ford announced the Ford China 2.0 plan. In addition to launching more than 30 new cars based on the Ford and Lincoln brands in the future, Ford has also updated its internal organizational structure, and China has become the two core markets on par with the United States. In addition, it is worth noting that China's innovation plan will increase investment in local product centers in China. The good news is that the new design center mentioned in China's innovation plan has settled in Shanghai and will officially operate in the fourth quarter of 2020.
Before that, Shanghai actually had a Chinese design center, but it was more forward-looking design. At the beginning of the year, the team of the China Design Center has already begun to expand rapidly. The scale from 10 people has reached the scale of close to 60 people, and the team will continue to expand. Because they were responsible for forward-looking design before, they didn't need the support of a large team. But now the newly completed design center will be responsible for more work. According to the official introduction, the new design center will be responsible for the entire process design of the model, from sketches to sludge models and finally to the actual vehicle landing.
In addition, the Shanghai Design Center also has a very important responsibility, that is, to convey the aesthetic preferences and segmentation needs of Chinese consumers to Ford's global design centers in the first time, accelerate global collaborative research and development capabilities, and provide better services. Chinese market users.
At the same time, in this video conference, Tim Slatter, executive director of product development for Ford Motor Greater China, and Max Wolff, design director of Ford China and International Market Group, also shared the artistic concept installations and installations that will be unveiled at the 2020 Beijing International Auto Show. Its design story.
It is reported that Ford's next-generation design language, Progressive Energy in Strength (potential energy aesthetics), comes from this design concept. The picture above is the original design manuscript.
In this manuscript, the designer wants to interpret Ford's understanding of the “smart” feature of future models through swooping lines and enterprising styling.
And then we also saw the artistic concept installation that Ford created for the auto show this time. In fact, everyone can understand that this is a model of the front and roof of the concept car.
What's more interesting is that the front part of the car adopts an octagonal grille design, and its interior is filled with many octagonal shapes of different sizes and angles. Although it is not mentioned by the official, the design should be created using the method of parametric design, so that it can show a very layered light and shadow shape at any viewing angle. Ford internally referred to it as a “dragon scale design.”
This proposal was inspired by the China Design Center team, and then the Ford Melbourne design team further refined and evolved it. In the end, the entire art installation returned to Shanghai to complete the production. Ford hopes to show that in the future, Ford will integrate global forces to create products that meet the needs of consumers in multiple regions and countries through the collaborative operations of design teams in different regions of the world.
The new China Innovation Center will also be located near the design center, so future vehicle design will also be closely integrated with innovation and technology. In addition, the China Design Center will also remotely collaborate with other centers around the world through VR technology, which is also of great help to the review of new car designs.
Unfortunately, because other photos still have confidentiality requirements, we can only see the real face until the auto show is unveiled. You can continue to pay attention to the report on the front of the auto show brought by the car home.