[YesAuto Design Decoding] Since its establishment in 1927, the Volvo brand has given everyone the impression that, besides safety, the most profound thing is definitely the Scandinavian Scandinavian design style. Through elegant and refreshing natural materials, smooth lines and concise and clear colors, to create functional, concise, practical, and environmentally friendly automotive products, which are favored by many well-educated people. In 2017, Volvo announced that Polestar will produce high-performance electric vehicles with an independent brand and LOGO, marking the establishment of the new brand Polestar, and today's story also begins.
-Design concept derived from Volvo
Polestar has released two mass-produced cars, Polestar 1 and Polestar 2, and announced plans for the future product line, which will only produce pure electric cars. Nowadays, many luxury brands have their own performance departments, such as BMW’s M, Mercedes-Benz’s AMG, Audi’s S and RS. Of course, they also have their own new energy series: BMW’s i, Mercedes-Benz’s EQC and Audi’s e-tron, but Like Volvo, which separates the performance department or new energy models to establish a new brand, there is only one company in the entire industry. Why does Volvo want to do this?
It is not difficult to see that the Volvo Coupe that was exhibited that year was highly mass-produced, and when the Polestar 1 was unveiled, you will find the most obvious difference in appearance between the two cars. Perhaps the Volvo LOGO in the middle of the air intake grille disappeared and replaced it. It is the Polestar logo on the engine compartment cover.
So when the Polestar 1 was unveiled in 2017, everyone would not have too many surprises and surprises about the shape of this car. After all, four years ago, everyone had seen a concept car with a high degree of similarity. However, a newly established sub-brand “sent” its two concept cars. This gift seems a bit heavy for Volvo, right? Don’t worry, there are many reasons for this. Let’s start with the personnel structure. Take a look.
In 2014, Maximilian Missoni was promoted to the vice president responsible for exterior design. Since then, the troika structure designed by Volvo has been completed. Therefore, whether it is Volvo Coupe or Volvo 40.2 Concept, it can be said that the three of them have worked together to create it.
After Thomas Ingenlath left, Robin Page, the former vice president in charge of interiors, became his successor, as the senior vice president of Volvo Design, in charge of Volvo's design work.
The personnel changes and the reasons for the positioning of the models, since Thomas and Maximilian are the design leaders of these two cars in the concept phase, then take these two products to Polestar and let them continue to complete the mass production work, that is, one piece It's a matter of course.
-Polestar's own evolution based on Volvo
Next, let's take a look at the design of the two production cars of Polestar. In fact, the Polestar 1 is very similar to the concept car. The most obvious difference you can find is the center grid in front of the vehicle.
Polestar's daytime running lights still use the same Quaker shape as Volvo, which makes it possible to see the relationship with Volvo at a glance. Although the headlights of Polestar 1 are very similar to Volvo S90, the “Thor Hammer handle” extending from the corners of the headlights breaks the convention, giving Polestar 1 more ferocious aura.
Since it is the first mass-produced car after the independence of the Polestar brand, the Polestar 1 launched in 2017 can see a very obvious Volvo design. The material and color are changed in some places just to highlight the sense of sport, but the overall situation is In other words, if the LOGO is blocked, the similarity to the concept car is extremely high.
Compared with the traditional sedan, the Polestar 2's tail will appear shorter in size, because it uses a design that we rarely see in the Chinese market: the hatchback shape. I believe that when you first see Polestar 2, you will think that its C-pillar part is very weird. Why not stretch it out with a smooth curve?
The first is that the large central control screen has become a semi-suspended design, which is quite different from Volvo's screen design that has remained unchanged for many years. Secondly, the two airdrop air outlets in the middle are designed behind the central control screen, and are no longer placed on both sides of the screen like Volvo models.
Of course, if you want leather seats, there is no problem. Polestar 2 will also provide leather seats as an option to meet the needs of various consumers.
From the design concepts and changes of Polestar 1 and Polestar 2, we can find that after Polestar became a brand independently, it is no longer just synonymous with high-performance models. Polestar's models not only inherit Volvo’s Nordic design philosophy, It retains its high-performance characteristics, but also incorporates a more sense of science and technology.
to sum up:
It can be seen that Polestar's independence from Volvo is actually to attract another consumer group: people with a keen eye for new technologies and technologies, such people may be in different age groups and in all walks of life, Volvo brand The tone is not enough to attract them to buy products, so the launch of Polestar is to make up for the areas that the Volvo brand has not yet covered. It is not a good idea to use a brand new brand to test the water in a brand new field. After all, this is the lowest cost. In view of the current two products of Polestar, I think we have reason to look forward to its future. After all, there are not many truly competitive products in the electric vehicle market today. (Text/Picture Auto Home Miao Shuai)