[YesAuto 车坛孟料] Today is Father’s Day, let’s talk about dad-related topics. Everyone has a father. This is an eternal truth. In fact, some car brands also have “dad”, and some car companies like to be “daddy”. Today, let's take a look at the “daddy” of car brands.
In Chinese history, there is a traditional concept-more children, more blessings. In fact, there are many car companies that believe in this dogma. Volkswagen is the most typical representative.
Volkswagen, headquartered in Wolfsburg, Germany, started by producing national cars such as the Beetle and Golf. After decades of operation, it has become the largest automobile group in Europe. The Volkswagen Group now has multiple sub-brands such as Audi, Porsche, Bentley, and Bugatti, but these sub-brands are not “born” of Volkswagen, but bought from outside.
In 1965, Volkswagen acquired the Auto Union from Daimler-Benz, and then merged the acquired car company NSU into the Auto Union in 1968. Eventually in 1985, the Audi NSU Auto Union changed its name to Audi Motor Company.
In the 1990s, the Volkswagen Group successively included Seat, Skoda, Bentley, Lamborghini and Bugatti. In 2009, Porsche, which has inextricably linked with Volkswagen, decided to be a “daddy” and began to acquire Volkswagen. However, after several years of repeated “tricks”, Porsche was acquired by Volkswagen and became someone else's. “son”……
In addition to these passenger car brands, Volkswagen also owns commercial vehicles Scania, MAN, and motorcycle Ducati, and it has gone farther and farther on the road to being a “dad”.
In addition to Volkswagen, there is also a “daddy” enthusiast in Europe, this is Italy's Fiat car. In 1899, Fiat Automobiles was established in Turin, Italy (called the Turin Automobile Factory at the time). At this time, it was at the golden stage of automobile development. After decades of development, Fiat Automobiles had the capital to be a “daddy”-becoming Has become one of Italy’s most important industrial groups.
In the 1960s, Gioval Agnelli, a young man from the founder's family, rejoined Fiat. Under his leadership, Fiat acquired Lancia in 1968, acquired a stake in Ferrari in 1969, and took over Alfa Romeo in 1986, 1993 Acquired Maserati in the year.
It is not difficult to find that all the sub-brands in the Fiat family are from Italy. It seems that Fiat’s “dad” still values the blood of the “sons” very much. However, this situation changed in 2014, because in this year Fiat acquired all the shares of the American automobile company Chrysler and reorganized it to become the FCA Group.
The Chrysler Automobile acquired by Fiat is actually a “dad”-class car company. Its family owns brands such as Dodge and Jeep, and has been the “father” of Lamborghini for a while.
BMW was founded in 1916, but at first it produced aircraft engines and motorcycles. It was not until 1928 that it had its own car business through acquisitions. At that time, its only model was the Dixi 3/15 PS from Austin, UK. It can be said that the earliest technology of BMW came from the UK.
I don’t know if it’s because of this. When BMW had grown strong enough to be a father in the 1990s, its adoption (acquisition) target lock never left the British brand: In 1994, BMW acquired the Rover Group, and once again Sex has acquired four sub-brands of Rover, MG, Mini and Land Rover; in the 21st century, BMW has also included the traditional British top luxury car brand Rolls Royce. Now BMW has sold Rover, MG, and Land Rover, but the car brands that have been preserved are naturally derived from the British.
“More children, more happiness” is not the common belief of all car companies. Most car companies still actively or passively adhere to the principle of “fewer births and better births”. Ford, for example, it currently has only Lincoln as a sub-brand. (The “children” I bought before are all sold again.)
The Lincoln brand was born in 1922 and was acquired by Ford three years later. It can be said that it was raised by Ford. In addition, it is worth mentioning that the one who led the acquisition and operation of Lincoln Motors was really a son-Henry Ford's only son Edsel Ford (Edsel Ford).
As one of the world’s largest automobile groups, Toyota is not as keen on adopting “children” as its European and American counterparts. Its most important sub-brand Lexus is “born” and “brought up” by itself, “father and son”. “The relationship between the two is deep, and it is not comparable to those of European and American “adopted fathers and sons.”
However, Toyota is not without “adopted sons”. It currently has Daihatsu and Hino brands under its umbrella. In addition, it is also a major shareholder of Subaru's parent company, Fuji Heavy Industries.
The two major Japanese car companies, Honda and Nissan, second only to Toyota, also pursue the policy of declining birthrates. Honda has a diverse range of products, but there is only one sub-brand, Acura. In addition to its own Infiniti, Nissan has also “adopted” one. Tesson, but this sub-brand has already faded out of the market now.
Compared with the old car companies mentioned above, the age of the Chinese brand Geely is like a newborn baby, but this has not affected it to become a “daddy”. In 2010, Geely Automobile completed the acquisition of Volvo, and a teenage Chinese brand (Geely’s first prototype went off the assembly line in 1994) became the 83-year-old man (Volvo’s first car came out in 1927). “father”.
In addition to the “adopted son” of Volvo, Geely has also “born” many “pro-sons”, such as Emgrand, Global Hawk and Shanghai Yinglun, but these “children” failed to grow. Now Geely has another sub-brand-Lynk & Co. In terms of the brand's positioning and development momentum, it should not follow the footsteps of those “brothers”.
There is also a “father-level” car company among Chinese brands, this is Great Wall Motors, and its “sons” are all cultivated by themselves. In 2013, Great Wall’s hottest SUV series, Haval, became an independent sub-brand. In 2016, the more high-end SUV brand WEY was officially established. In 2018, Great Wall re-launched its new sub-brand Euler, which is positioned as a pure electric vehicle.
Today I only introduce some typical “dad” car companies. There are still many car companies with sub-brands, so I can't tell you one by one due to space limitations. In addition, it should be noted that there is no affiliation with group internal brands such as General Motors and Hyundai-Kia, so there is no way to talk about who is the “dad” and who is the “son”.
Among the many car companies in the world, some are “good fathers”, some are “eugenics”, and some like to “be self-serving by themselves”. There is no right or wrong, but a different business strategy. Finally, taking this opportunity, I also wish all car fans and friends who have become fathers a happy Father's Day. You have worked hard! (Wang Meng, Home of Wenzhou Automobile)