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[YesAuto News] On September 8, Great Wall Motor Co., Ltd. (601633) announced the August production and sales report. From the data point of view, the sales volume of Great Wall Motors dropped significantly in August, with an overall decline of 12.99%. The cumulative decline from January to August was 2.24% year-on-year. Among them, the sales of Haval Motors, the main sales force, fell by 26.06% in August, and the cumulative decline from January to August was 19.93 year-on-year. %.

As for the overall sales of SUVs, Great Wall Motors also dropped 18.62% in August, and the cumulative decline from January to August was 4.29% year-on-year. VV7 sales in August also almost halved, but the overall growth of 171.45% was achieved from January to August. Overall, WEY's production and sales performance is relatively optimistic.

Obviously, Great Wall Motor's sales performance this year is not satisfactory. Compared with its sales target of “1.16 million vehicles in 2018” set at the beginning of the year, Great Wall Motor's total sales of approximately 590,000 vehicles in the first August made it face no small challenge.

In addition to sales pressure, Great Wall Motors also faces pressure on new energy points. From the 2016 and 2017 reports on average fuel consumption and new energy vehicle points, Great Wall Motors faces the largest gap in points, reaching -394,381 points. To offset these negative points, Great Wall Motors may face a payment of about 300 million yuan. .

It is precisely from the two aspects of “traditional models encountering ceilings” and “point pressure” that Great Wall Motors is currently focusing its efforts in the field of new energy vehicles. Not only did it acquire a 25% stake in Yujie Automobile Industry; it also released its new energy brand Euler at the beginning of 2018. Its first model Euler iQ has been officially listed a few days ago. Euler R1 and R2 will be released in the first quarter of 2019, respectively. It went public in the third quarter and started to expand in the field of travel.

It is reported that Great Wall Motors will adopt three power routes of pure electric, hybrid and hydrogen fuel in the future. The new energy products currently on sale by Great Wall include Great Wall C30EV pure electric vehicle, WEY P8 plug-in hybrid SUV, Euler iQ, etc., by 2020 The Great Wall Company will build a new energy production base in China with an annual output of 160,000 units.