[YesAuto Design Decoding] When it comes to Dongfeng, is it a wave of stable old-style central enterprises blowing in, but today the curtain on the stage opened, and the popular T5 EVO that jumped into the line of sight was beyond our expectation. When Zeng Qinglin, general manager of Dongfeng Liuqi Passenger Vehicle Sales Company, who took the stage, picked up the microphone and rapped with rapper JERRYZ, I knew that the popular T5 EVO had changed.
Tonight, the popular T5 EVO, which appeared on the stage in “dress up” surrounded by dancers, directly let me see a different Dongfeng fashion. This model with a new design language is no longer simple, mediocre and new. The concept of “front dynamics” combines the sense of power and fashion. If you are curious about what the lion on the car is all about, just listen to me.
Today, post-90s consumers have reached about 50% of Chinese car buyers. Youth has become an indelible feature of the auto industry, and “youngness” has also become the development trend of the entire industry. The youth here not only refers to younger thinking, but also younger teams, younger products, and younger marketing. For example, many post-90s consumers love TikTok video, and the popular T5 EVO will also be promoted into short videos. When it comes to the youth of the team, you have to look at the popular design team.
Styling director Henning also talked about the differences between Chinese and Western designs. Western designers are more concerned with the overall layout, while Chinese designers are more concerned with details and parts. Another difference is “speed”. China often uses a shorter cycle to complete design projects. Henning also calls it “Chinese speed.” Henning also hopes that Dongfeng Fengxing T5 EVO, as a brand new model, can bring a brand new sensory impact to consumers. With the improvement of consumer standards and requirements, the design power of products must be ahead of consumers. This also affects this 60 The international design team composed of people put forward new requirements.
Henning hopes that the whole car is not only young, but also presents an excellent sense of quality and technology. Not only must it have the sense of strength and impact obtained from the posture of hunting beasts, but also the smooth lines are also pursuing a combination of rigidity and softness. The feeling of relief. As the new family design language, the “Feng Dynamic” design concept will continue to be continued in the follow-up design of popular models.
As for the name of the popular T5 EVO, it is actually quite particular. Evo is the English abbreviation of Evolution, which means evolution, which means that the popular T5 EVO is an upgraded product of T5. In terms of decomposition, E stands for enjoy, which means that the vehicle brings people more comfortable driving enjoyment. V stands for Vivid (trend), conveying the determination of the popular brand to rejuvenate. O stands for Organic (green, environmental protection).
Full text summary:
From the establishment of the project in 2017 to the completion in 2020, the Fengxing T5 EVO can be described as a “three years of sharpening a sword”. We did not see the interior part at the booth last night. According to the propagation cycle, Dongfeng Fengxing T5 EVO will be at the Guangzhou Auto Show at the end of November 2020. It will be pre-sold afterwards and will be officially listed in March next year. And Dongfeng Fengxing's “front dynamics” will also affect Dongfeng Fengxing's design trend in the next five years. In the new models, we not only see the determination to rejuvenate the brand, but also see that Fengxing is showing its own innovative pattern.