[YesAuto Design Decoding] Domestic SUV models have always been popular, and competition is fierce. Manufacturers naturally have to find ways to follow consumer demand trends and launch SUV models with their own characteristics. One category that is particularly popular recently is the coupe SUV, which is often linked to labels such as sports and youth, but what exactly is sports? Fast acceleration is movement? Or is there a sports car that looks like a sports car? Many consumers are almost confused. This article will help you understand the coupe SUV.
● The growth of coupe SUV
In 2008, it was the period when the subversive Chris Bangor was the design director of the BMW Group. Pierre Leclercq, as the chief designer, designed a “hip” SUV that looked weird at the time-the BMW X6. This SUV with a typical sports car back shape is called “Sports Activity Coupé” in the official introduction, which is also a “multifunctional sports coupe”. It is the pioneer of the coupe SUV.
Although the X6 was very controversial when it was first launched, for some people who have seen more traditional SUVs, an SUV that looks more like a sports car may look more upscale and full of personality. Later, the BMW X6's market response was very good. The global sales of the first-generation X6 reached 260,000 units, and the global sales of the current generation reached 46,305 units in 2015 alone. The BMW X6's market response has been good, and major car companies have successively launched their own coupe SUVs, also focusing on mid-to-high-end.
So many manufacturers are engaged in SUVs, indicating that consumers like coupe SUVs, and coupe SUVs have a “rich way”, but what advantages do consumers look for?
● Why are they all engaged in coupe SUVs? What do you like?
What do you like about coupe SUVs? Many people may have in-depth ideas. However, in order to avoid subjective assumptions, we analyzed the user feedback of several representative coupe SUVs through the user reputation data of Autohome.
Owners of Mazda CX-4 are most satisfied with the beautiful appearance. It can be seen that the styling is indeed very successful; secondly, they are satisfied with the fuel consumption. The fuel-saving ability of Mazda's Chuangchi Blue Sky technology is really good. The third is space. The ride space and the trunk are well evaluated. Although the height of the car has been reduced, the space is still sufficient. The remaining 21% are involved in manipulation.
In terms of word-of-mouth ratings, the highest ratings are for handling, power, and fuel consumption. From this point of view, the owner of the Mazda CX-4 feels that the space is enough, and what they value is the beautiful shape and handling.
Although Geshitu sold poorly and was discontinued a long time ago, the evaluation was still very good from the car owners' word of mouth data. Obviously, it was a very niche but highly satisfied car at the time.
The most satisfied with Geshitu car owners is fuel consumption, and Honda's engine technology is indeed not bad. The second satisfaction is the appearance and space, and then the safety configuration, sound insulation and interior styling, involving only 6% of the controls. Satisfaction shows that Songshitu tends to be more household attributes and has a low correlation with sports.
BMW X4 has much larger data volume than X6, so we use X4 to analyze. Contrary to our expectations, the car owners are most satisfied with the X4 not the most important sports performance of the BMW brand, but the space, fuel consumption and ride comfort. In the word-of-mouth score, the space, fuel consumption, power and cost performance are also higher. In the perception of BMW X4 owners, the attributes of this BMW brand coupe SUV turned out to be stronger household attributes?
The data of Mercedes-Benz GLE Coupe shows a similar situation to that of X4. Satisfaction is also the main factor in space and fuel consumption. The word-of-mouth score is also high in space and fuel consumption, and the handling score is fairly good at 4.4, but the power adjustment style makes the power score only 3.8.
● Coupe SUV owners still value space
From the above data analysis, space is still one of the most important factors for most coupe SUV owners. The reason why SUVs are so popular in China is largely because most families have only one car. Family travel requires a lot of space, and occasional travel requires a certain degree of passability. In addition, the SUV sitting posture is more comfortable and has a high field of view. , Which requires as many functions as possible.
Let’s take the BMW X4 and Mazda CX-4 as examples, both of which are based on the BMW X3 and Mazda CX-5 respectively. Although the height of the vehicle is significantly reduced, it is not as low as an SUV. From the actual test, the headroom of the BMW X4 is obviously smaller than that of the X3, but it has not reached an unacceptable level, and the performance is still good.
Comparing the body size data, the BMW X4 is 57mm lower than the X3, and the Mazda CX-4 is 150mm lower than the Mazda CX-5, which shows its pursuit of maneuverability. However , the overhead space of the CX-4 is not much worse. .
According to the analysis data of the whole network by Che Zhiyun, the big data platform of Autohome , CX-4 is often compared with CX-5. Obviously, this part of the user is entangled. We can think that car owners who pay attention to coupe SUVs are first of all those who have a demand for space, and they are subdivided users of SUV users. In the original CX-5 target user group, there will be some people who pursue control and appearance, and are willing to sacrifice a little space as long as it does not affect the use. What's more, CX-4 is cheaper than CX-5. Or, they were people who liked maneuverable sports cars at first, but they had to make a compromise because they needed space.
From the previous data analysis, the owners of coupe SUVs value appearance and handling more than ordinary SUV owners. Different types show different tendencies.
Beauty is a very subjective thing, but for sports cars, few people find it unsightly. However, after all, sports cars have only two doors and are often more expensive, which is very unfriendly to family users or multi-person travel. Therefore, there is a combination of family coupes and sports cars, four-door coupes. However, the space and passability of the coupe are still limited, so there is a combination of SUV and coupe-a coupe SUV.
The coupe SUV carefully built based on the traditional SUV, after having the upper body of the coupe style, the appearance has been improved a lot, at least let people with sports car dreams have a little sense of satisfaction.
The side of the CX-4 seems to be just “flattening” the CX-5, but in the pursuit of rigorous industrial design, this is not as simple as flattening the dough. This is almost a re-involvement of the entire vehicle. If you are interested, you can take a look at “A strategy to develop a coupe SUV deep into the Mazda CX-4”
A more sports car-like and sporty design will inevitably attract people with a younger mentality and personality. I don't think I need to say that everyone knows this. Many traditional SUV designs are inevitably full, heavy, or even bloated and rough due to the structure of an off-road vehicle. For many people who like the slender racing style of cars, they can only face the family’s need to compromise and buy A more versatile SUV, but the coupe SUV allows them to take into account their own aesthetics and practicality.
If the beauty can be compensated by design, for example, the X3 continues the family design elements to create a sporty SUV, but the handling cannot be achieved. The contradiction is that the SUV is higher, and the center of gravity is naturally high. After all, the low center of gravity has a great impact on the handling , and the road handling is naturally far inferior to ordinary cars.
If the center of gravity is to be lowered, the height of the car must be compromised, the space is difficult to guarantee , and the two are difficult to reconcile. However, business opportunities are often hidden in difficulties. Although the two seem difficult to reconcile, if anyone can solve this problem, they can naturally open up new market segments.
Another important point is aerodynamics . The higher the wind resistance, the faster and more stable the car runs, and the lower the wind resistance, the smaller the windward surface. But it is also important that the air “leaves the car body also smoothly to ensure that the rear of the car is stable. Therefore, sports cars often have a smooth tail. Traditional SUVs are designed to be very steep and negative for riding space and trunk space. The pressure zone is also much larger than that of a car. This is why a wiper is needed for the rear window of an SUV, because not only the airflow cannot be blown, but also the dust is stained by the negative pressure. In this way, the wind resistance of the traditional SUV is naturally worse. Those who are interested can read “Aerodynamic Design with the Concept of Invisible Illustration” to learn more.
Therefore, one of the most important reasons for the emergence of a coupe SUV is to obtain an SUV with better handling . BMW first created a coupe SUV, but after the birth of the BMW X6, many coupe SUV designs seem to have entered a mind-set, as if they can be called a coupe SUV as long as they have a slip-back roof. There are many types.
What kind of coupe SUV without sports performance? What is the difference between this and “technology based on shell replacement”? Even if a real coupe SUV sounds like it is based on a traditional SUV, even if it looks like a “flat”, its design process is no less than a redesign. The real coupe SUV needs to adjust the mechanical structure so that it can provide better handling performance.
Compared with the new-generation X3 made in China, the steering feel of the new BMW X4 is significantly heavier. At the same time, a variable steering ratio is added to improve the vehicle's handling flexibility. For example, in many-curved mountain roads or narrow urban roads, the variable steering ratio can make the driver's direction control easier and more effortless.
The CX-4 pursues more extremes. As mentioned earlier, the height is a full 150mm lower than the CX-5, but the overhead space does not seem to be affected too much, so you have to lower your sitting posture. But lowering the sitting posture will cause the chain reaction of the blind area of vision to increase, so the engine compartment is also compressed, but how can the engine compartment space be handled easily?
In general, the sales of family cars are dominated by black, white and other colors with moderate aesthetics and high value retention. However, sports and fashionable coupes will attract different users because of the characteristics of the products, so the sales data show special characteristics. Performance. Let's take the more “coupe” CX-4 as an example.
Summary: There may be two types of owners who choose a coupe SUV. The first is that users of traditional SUVs originally value space practicality and passability. At the same time, they have a certain pursuit of appearance and handling. They want the practicality of SUVs but do not want to give up the joy of handling. However, these users tend to have a slight remark on the space of the coupe SUV.
There is also a kind of sports car that loves steering, but it is not enthusiastic to pursue hard-core sports models. Because of the need for space and trafficability due to family or work, I have to choose SUVs, but I do not look down on bloatedness and lack of control Sexual traditional SUV. How to do? The next best thing is to choose a coupe SUV. This part of users often requires the vehicle to have the control performance that matches the appearance and sports style. In addition, their expectations for space are not as high as traditional SUV users, so it is not surprising that they are so satisfied with space in big data.