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[YesAuto Smart Car Association Evaluation] The most attractive thing about an ultra-luxury brand like Maserati is the high value, large size, and strong power of its models. These features can inadvertently highlight the noble identity of the owner. Of course, as a model that runs on the road, it must return to the essence of travel after all. Not only must it have “face”, the “lizi” must also be solid and strong. When more and more new cars start to be equipped with the on-board connected intelligent system as standard, the super-luxury model Maserati Ghibli cannot allow owners to rely on their mobile phones to explore the way when they are out. Let's take a look today to see if building a new car based on Tencent's TAI system can still give Ghibli both face and lee.

In the past, one of the most impressive features of Maserati was its super performance, and the other was its ultimate brand image. Users did not seem to care so much about intelligent performance. However, under the influence of the wave of intelligent networking, Maserati's concept is also changing. In mid-to-late 2020, Maserati officially announced that it has reached a cooperation agreement with Tencent to jointly create a new in-car entertainment system. No, the MIA (Maserati Intelligent Assist) multimedia system based on Tencent's TAI system is the first to debut. All the 2021 Ghibli, President, and Levante currently on sale have been equipped with the MIA system as standard, but this benefit is not available in overseas markets.

Judging from the overall score, the performance of the Maserati MIA system is not bad, and the results of the two projects of human-computer interaction and function realization are “good”, which is mainly due to the excellent voice assistant, large-size touch screen and the massive built-in system Networking applications. Although there is a certain gap between the MIA system and some Chinese brand vehicle systems in terms of service ecology and emotional communication, in actual use, the performance of Tencent applets and natural voice interaction is still satisfactory. Next, we will focus on each Each item and its functions are introduced in detail.

Human-vehicle interaction

The new Ghibli's intelligent connection system is equipped with a 10.1-inch touch screen. Although this size is not particularly large in all intelligent connected car machines, the main reason is that the entire center console has not changed. The original space can just fit into one. 8.4-inch screen, and the current 10.1-inch screen is the largest size that can adapt to the current space. The system interface layout is quite simple and intuitive, and the operation is much simpler than that of a smart phone. I believe that even the elderly who are not good at using smart phones can still get started after a short introduction.

In order to highlight the sense of science and technology, many connected cars will greatly reduce the physical buttons, which is not particularly friendly to elderly passengers who are not good at operating touch screens. And Ghibli still takes into account the needs of older users. In addition to the newly added touch screen and voice assistant control, a large number of physical buttons and knobs are still retained. System OTA upgrade and multi-account login are also necessary functions for many intelligent connected systems. These two functions are also standard in the MIA system. Each user can create his own account and combine some preferences of navigation and multimedia systems. The frequently used destinations are bound to the account, and the previous presets will also be changed after logging in to the corresponding account, which is very convenient.

The new Ghibli does not upgrade the previous pointer type instrument to a full LCD instrument, and there is still a lot of room for improvement in the hardware. However, the instrument panel of the new Ghibli has been slightly modified in some details and the design of the color screen interface. The outer ring of the pointer dial has a thinner frame and is sprayed with matte gray, which looks more technological.

The initial wake-up word of the voice control system is “Hello Martha”, of course, custom wake-up words are also supported. Based on the huge underlying data support of Tencent TAI, the MIA system is still very capable of recognizing natural voice commands. In addition to controlling various in-vehicle functions, it can also realize inquiries and voice interactions (small games such as idiom solitaire) including flight, weather, current affairs, stock market and other information. In addition to the basic virtual female voice, the MIA system also has built-in two characters in the game “Glory of the King”, Li Bai and Daji voice packages, most of the vehicles based on the Tencent system also have such voice packages.

In terms of hardware, the localized networking system is a major advancement in itself for Maserati, bringing great convenience to users' travel. The size of the central control screen is not too large in the same class of models (you should know that even the previous generation of Mercedes-Benz S-Class has been equipped with dual 12.3-inch large screens), but it is still relatively friendly in terms of interface design and user experience. Will not make people feel at a loss.

Other hardware equipment

Ghibli can provide a lot of hardware devices that enhance the sense of quality, such as the advanced brand audio system and wireless charging of mobile phones on this cutting-edge version of today's experience. However, the above two equipments are optional. The basic audio system only provides 8 speakers. The optional 10-speaker Harman Kardon requires 7,800 yuan, and the 15-speaker Baohua Weijian audio requires 17,700 yuan. Wireless charging of mobile phones is also required. It costs 3,000 yuan more, and seat heating and ventilation are also available through optional equipment.

Function realization

After talking about the hardware level, let's take a look at the functional performance of the MIA system. In terms of entertainment systems, networked audio sources are naturally indispensable. The MIA system based on Tencent’s TAI has built-in applications such as QQ Music and Tencent Love Listening. The content covers music, audiobooks, news and information, national radio stations, etc., and the resources are relatively rich. , It can also meet the needs of different users for different types of information. Of course, there is no doubt that a lot of content needs to be bound to third-party applications and purchased after the corresponding level of membership can be listened to.

The navigation system comes from Tencent Maps, and its internal functions are not much different from those of Baidu and AutoNavi. In addition to conventional functions such as avoiding congestion, entering license plates to avoid restricted areas, and destination collection, Tengxu Maps also has functions such as team assembly and receiving friends' locations. Simple navigation path guidance will also be projected on the meter, but the 7-inch screen in the center of the meter is really not that big. If you can upgrade to the full LCD meter and turn on the map mode, the path guide will be more intuitive.

The panoramic parking image is displayed in the form of top view + partial image zooming, coupled with the radar distance prompt on the dashboard and dynamic auxiliary lines, even for a huge car like Ghibli, it is not too difficult to reversing into the library. However, the basic configuration of the Edge version is only the rear image. It costs 61,000 yuan to purchase an advanced driver assistance package to upgrade to the panoramic image (in addition to the panoramic image, it also includes adaptive cruise, lane keeping, pedestrian/blind spot monitoring, active braking, etc.).

In terms of mobile phone mapping, both Apple CarPlay and Baidu CarLife are equipped in the system, and the system also supports wireless CarPlay, a more avant-garde mapping form. In terms of Bluetooth connection, the system supports up to two mobile phones to make online calls at the same time. Of course, if you need to play Bluetooth music, you can only choose one.

Service ecology

There are currently 9 small programs built in Tencent’s small scene, and there are also programs that I think are more practical, such as Tuanyou (oil price query and one-click refueling), Chinese weather, restricted line query, and star food (reservation and queuing up). Number) etc. As an ultra-luxury brand, manual customer service is also one of Maserati’s indispensable services. The “SOS” icon on the touch screen and the corresponding button on the roof can be directly connected to the manual customer service through the phone with one touch, so that the vehicle can break down. Or get assistance in time in case of an accident.

Communication Favorability

Tencent's TAI system also has quite good natural speech understanding and interaction capabilities. After waking up the assistant, there will also be a simple assistant image at the bottom left of the screen to interact with the user through expressions. A lot of attention has been paid to the details. It's just that the assistant is only displayed on the main driver's side. Even if the passenger wakes up, it will still be displayed on the main driver's side and does not have the function of voice partition.

● Article summary

Auto Home Smart Car Association Evaluation
Rank Model Human-computer interaction Function realization Service ecology Communication Favorability Total score



106.4 95.0 62.0 40.0 90.72

Roewe RX5 PLUS

Zebra VENUS 4.0

91.3 89.2 83.0 70.0 87.94

Tiggo 8 PLUS

University of Science and Technology Flying Fish 3.0

95.0 90.2 68.0 60.0 86.80

Qi Chenxing

Kaichen Zhilian System 4.0

91.5 92.8 74.0 20.0 85.95
5 Nezha U
Pivot system
99.0 94.9 26.0 60.0 84.05
6 Haval F5 86.5 85.2 60.0 30.0 79.05

Roewe RX5

Zebra 3.0

83.6 81.2 66.0 50.0 78.08
8 Star Way LX 83.7 91.7 36.0 30.0 77.86
9 Territory S 87.0 93.2 20.0 40.0 77.70
AI-OS system
86.5 84.0 46.0 50.0 77.35

Maserati Ghibli
MIA multimedia system

76.3 80.0 40.0 30.0 70.39

Finally, let's take a look at the total score of Ghibli. Since the hardware specifications of the MIA system are not outstanding, and the leading and avant-garde functions are not rich, its final ranking is in the middle of all models. However, compared with the old Maserati models, the localized connected car machine is a breakthrough in itself. After all, the Italians were more focused on power, design and material quality before, and were not so concerned about the Internet. With the new MIA system, Maserati will be more attractive to local users, and a more convenient travel experience is believed to improve users’ driving enthusiasm to a certain extent, allowing more people to dream of owning one of their own. Maserati.