[YesAuto model analysis] Among the many domestic auto brands, BYD has always been the most concerned and the most controversial one. From the sales legend of BYD F3 doubling year after year, to Wang Chuanfu being the richest man in Hurun China, to the strong combination of stock king Buffett and Gates at the M6 listing meeting. BYD has achieved rapid development in 2006-10 by relying on a low-cost development model and a nearly harsh dealer policy. However, the strange phenomenon of who is the richest man and who is unlucky is once again fulfilled in Wang Chuanfu's BYD. F3 sales fell, dealers retired from the Internet and caused trouble, the stock price plummeted, and BYD fell from its peak to the bottom.
The launch of BYD S6 can be said to be a life-saving straw for BYD to reverse the decline. F3's low price, large space, and high cost performance are well inherited by S6, and SUV models are also considered to be the fastest-growing models in the next few years. Can BYD S6 catch up with this east wind? What are its advantages and disadvantages compared with competitors? Below I will analyze and analyze for everyone to see if BYD S6 can continue the F3 miracle and whether it can take a share in the independent SUV market.
● BYD S6 market positioning analysis-a two-wheel drive urban SUV of around 100,000
On May 6, 2011, BYD’s first SUV model, the S6, was officially launched. The three models with only two displacements in the whole series seemed a bit thin, but the price of 8.98-129,800 yuan was in line with or even lower than everyone’s expectations. Among the replies of more than 4000 floors of the listing news (click to view the reply), netizens who recognized their prices also accounted for the majority. It is worth noting that all three models listed this time are two-wheel drive versions, which also set the tone for the S6 as an urban SUV. For those who need strong off-road performance, the front-drive front-drive and load-bearing body structure are adopted. The BYD S6 is obviously not suitable.
● Two major competitors: neither is easy to mess with
It is no exaggeration to say that Haval is the king of the 100,000-yuan SUV. Through years of intensive cultivation at this level, Haval already has a variety of models with different positioning such as H3, H5 Zhizun version/European style version, and the driving style is also divided. There are three types of two-wheel drive, four-wheel drive and rear axle differential lock. In terms of power, there are gasoline, diesel, turbocharged and naturally aspirated engines to choose from. The domestic SUV market sales champion for several consecutive months is It is the best proof of its strength.
Another rival that BYD S6 has to face cannot be ignored. Tiggo has a completely new look after the facelift. Not only does it eradicate the elements of imitation, but the tough and simple new front face also has a good appearance, and it is equipped with a 1.6L mechanical increase. After pressing the engine, its 100 kilometers acceleration time has reached 10.25 seconds. Compared with Haval, Tiggo's positioning is more focused on cities, and its competitive relationship with BYD S6 is more obvious.
● Each performance is PK one by one
BYD S6: Obvious size advantage Haval: Multi-front face marketing Tiggo: New front face is awesome
It is an indisputable fact that BYD S6 imitated the previous generation Lexus RX in design, but its learning ability is still insignificant compared to a domestic brand named after the sea, and it has some independent elements. The imitation and copycat are actually a double-edged sword. On the one hand, it reduces development costs and ensures that some freak models will not be designed. On the other hand, it will also lose some car buyers who do not like copycat cars. In the long run, it will even hurt BYD's brand value. Let's talk about Haval and Tiggo. They have a higher degree of autonomy, at least higher autonomy in cash. Among them, Haval has a variety of front faces to choose from, which is considered a good marketing tool. If you want mighty, solemn, or feminine, you can provide them here. I personally like the new appearance of the new Tiggo, Chery’s “Nerve Knife” “”-Style design has played an outstanding role in this change. Generally speaking, BYD S6 has no advantages in appearance design, except of course for enthusiasts .
Design has never been the advantage of BYD's car manufacturing. As long as it is moderate and atmospheric, it will basically achieve the goal, and it is also an unquantifiable part. In the directly comparable project of body size, BYD S6 has shown strong competitiveness. What is the concept of 4810mm, which is longer than Touareg and Daqie, but slightly shorter than Cayenne and X5, basically reaching the length of a 7-seater SUV. The two competitors are one size smaller and one size smaller. Haval has the same size as mainstream urban SUVs, while Tiggo is even smaller, and BYD S6 has obvious advantages in terms of space.
◆ Central Control Interior
BYD S6: The strongest sense of design. Haval: Hardcore style. Tiggo: Beautiful steering wheel
What's more gratifying is that now independent manufacturers have begun to work hard on the design of the interior. The center console of the BYD S6 “Honda Fan” has a sense of hierarchy, and the handles on the center console are also very easy to operate. The center consoles of Haval and Tiggo have also been modified some time ago. Although the effect of the modification has been improved, the fashion sense is still slightly worse than that of the S6. As for the materials used, the three cars are basically half a catty, the surface is made of hard materials, and the feel of the button knobs is not as good as the feel of the joint venture model. I believe the main reason is the cost control.
BYD S6: Excellent ride storage. Haval: Slightly inferior to S6 Tiggo: Bad level
For an SUV, the ride space is not a problem it needs to worry about. All three cars can take four passengers well, and you won’t feel depressed when sitting in the car. But for comparison, the BYD S6’s The headroom and leg space are indeed larger, and his experiencers are 2cm and 5cm higher than Haval and Tiggo respectively. Therefore, in terms of riding space, BYD S6 has a clear advantage.
In addition, the BYD S6 also has certain advantages in the flexibility of the seat. The rear seats can be adjusted for about 15cm, and the angle of the seat back is also adjustable in two stages. Since there are currently only two-wheel drive models, the middle floor of the rear row is also completely flat, which also provides a more comfortable space for the fifth passenger.
If you talk about the absolute volume of the trunk, the BYD S6 with a larger body size definitely ranks first, while Haval and Tiggo are ranked second and third. From a practical point of view, BYD S6 and Haval are slightly better in terms of the regularity of the trunk or the flatness of the rear seats when they are tilted down. So if you are a vehicle with higher requirements for the trunk Owners, then BYD S6 and Haval should be able to satisfy you, while Tiggo is affected by the body size and has a slight lack of storage space performance.
◆ Power Fuel Consumption
BYD S6: Less power but refined. Haval: Diesel 2.0T is powerful. Tiggo: 1.6L/1.8L unique
The BYD S6 is equipped with 2.0L and 2.4L engines, of which the 2.0L engine of the BYD483QB model has a maximum power of 140 horsepower and a maximum torque of 186N·m. The 2.4L engine is Mitsubishi's 4G69 engine with a maximum power of 160 horsepower and a maximum torque of 215N·m. For a vehicle weight of 1.6 tons, both engines are difficult to provide you with exciting power performance, but for a 100,000-class SUV, I think this is not what everyone values most.
From the comparison of data, the BYD S6 2.0 engine is indeed stronger in terms of parameters than the two competitors, and the measured acceleration performance also proves the gap in their parameters to a certain extent. The BYD S6 2.0 MT model has an acceleration time of 12.9 seconds from 100 kilometers, which is an acceptable result for a huge SUV.
The 2.4L engine power parameters of BYD S6 are not at a disadvantage compared to several competitors. It uses the 4G69 engine derived from Mitsubishi technology as Haval, but the parameters are adjusted higher, while Haval pays more attention to low-torque effect. In addition to the richness of the power system. The two veterans who have worked hard for many years have demonstrated the advantages of the product line. If you want to buy a diesel engine or a turbocharged engine, you can only choose Haval, and if you want to buy a small 1.6L or 1.8L Displacement models, then you can only choose Tiggo. In addition, in terms of speed-up performance, Tiggo’s 1.6S supercharged model achieved a result of nearly 10 seconds in the test, temporarily leading the three cars.
BYD S6: Only 5MT/4AT Haval: High equipped with 6MT/5AT Tiggo: 5MT/5AMT/4AT
In terms of manual gearboxes, the three models basically use 5-speed manual gearboxes. Only the green version of Haval H5 uses a 6-speed manual gearbox. Of course, its price is relatively high. In terms of automatic transmissions, the same 5-speed automated manual transmission of Haval H5 is slightly ahead of the number of gears, while the other two models still use relatively low-cost 4-speed automatic transmissions. What’s more special is the 5-speed AMT sequential gearbox on the Tiggo 1.8L model. I don’t know the performance of this car before driving. However, judging from the performance of the previous AMT gearboxes, the frustration in driving may be everywhere. It is inevitable.
◆ Chassis suspension
BYD S6: no four-wheel drive/bearing type Haval: four-wheel drive/non-bearing type Tiggo: four-wheel drive/bearing type
At present, the three models of BYD S6 are all front-drive models. Even if the four-wheel drive model is launched in the future, the inherent conditions of its load-bearing body are difficult to adapt to the high-intensity off-road environment. In contrast, the Haval H5 is a very hard-line off-road vehicle. Not only is the non-load-bearing body more solid, but the four-wheel drive and even the models with the rear axle differential lock have better escape. The last Tiggo is not suitable for off-road. Although it is also equipped with a four-wheel drive model, it is inferior to the Haval H5 in terms of passability, durability and relief. It is of little significance to buy a four-wheel drive model.
BYD S6: Kill rival Haval: No bright spot Tiggo: Low overall positioning
For independent brands, configuration has always been their magic weapon for competition, and BYD, who knows this well, performs almost the best among independent manufacturers in terms of configuration. Because it adopts low-cost development methods based on imitation and reference in many aspects of the vehicle's appearance, interior decoration, chassis, etc., the development cost of its models is lower than the industry average level, which also allows it to be more advanced. More cost is used to improve the configuration. For BYD, which itself produces electronic products, adding some electronic equipment in the car can be regarded as a familiar road, and it has greater R&D and cost advantages compared with other brands.
It is believed that the starting price of BYD S6 2.0L entry model of less than 90,000 will make the two veterans feel more pressure. Of course, its two competing models can basically reach the same level through discounts on the market. In terms of configuration, keyless start, leather seats and steering wheel, automatic headlights, dual-zone automatic air conditioning and other configurations are also not available to the two opponents. It can be said that BYD S6 has obvious advantages in the PK configuration of entry-level models.
Mid-range models are basically the main force in the sales of various models, and we can clearly see from the above table that BYD S6 has an overwhelming advantage in configuration, especially the large-size LCD screen on the center console. Suddenly, it has multiple functions such as navigation, reversing video, Bluetooth music, telephone, car TV, and single-disc DVD. In addition, the side airbag and air curtain equipment also allow this car to surpass its competitors in the same price range in terms of safety.
Compared with the premium version, the top model of BYD S6 is mainly equipped with sunroof and fixed-speed cruise hatchback. Among them, the sunroof is not too new, so competitors at the same price basically have it. Speed cruise is a configuration that the two competing models do not have, and it is also very suitable for the S6 that is positioned as a road car. At this price, Tiggo has basically lost its competitiveness. Its most expensive European version 2.0 AT luxury model is only 123,800 yuan, which is basically more than 10,000 yuan cheaper than the other two rivals.
● BYD S6 100,000-class SUV market analysis before and after the launch
Before the launch of BYD S6, there were only Great Wall Haval and Chery Tiggo as the only mainstream SUVs in the 100,000-class market. Therefore, the choice was relatively simple. Those who like large size and large space and want to cross-country should choose Haval. For road driving experience, you can choose Tiggo.
After the launch of BYD S6, the existing structure has been greatly impacted after all. Some potential buyers of Haval who like large size and large space will switch to BYD S6 with larger size and larger space, while another part plans to drive in the city. Potential buyers of Tiggo will also turn to the fully urbanized BYD S6. These two groups of people also constitute the main group of BYD S6 users. As for the number of this group of people, it is expected that it will not be too small, and it will increase.
In addition to the above two groups of people, the outstanding configuration performance of BYD S6 has also become its sales growth point. Prior to BYD S6, self-owned brand 100,000-class SUVs generally had the characteristics of low configuration and rough workmanship. Many users gave up self-owned brand SUV products for this reason. The BYD S6 has a good performance in these two aspects, especially the configuration of the cars that do reach or exceed the same price. With the advantages of space and vision, it is not unreasonable to grab some 100,000-class cars and even MPV models in the market. may.
● Full text summary
At this point, I suddenly feel that the current 100,000-class SUV market is a bit of a three-nation battle for hegemony. The Haval and Tiggo, which have been on the market for many years, are like the Wei and Wu in the north and southeast, while the BYD S6 represents the new power of Shu. . The S6's excellent space, rich configuration, and satisfactory power performance are indeed very exciting. If you just want to buy an urban SUV, then BYD S6 is indeed the most cost-effective choice among the 100,000-class SUVs. Of course, it is not a panacea. If you need a four-wheel drive or a car with stronger off-road capability, Haval is undoubtedly a better choice. As for “sharing the soup”, I believe that the BYD S6 is destined to get the soup, and it may be a big cup. (Text/Car Home Liu Yuxin)