[YesAuto Wonderful Car Life] On July 15, MG signed a contract with the Premier League team Liverpool Football Club, officially acting as the official global partner of Liverpool Football Club.
Since 2016, the MG brand has been Liverpool's official partner in China. The two sides have gone through three seasons together. Liverpool's record in these seasons has been impressive, and the Premier League and European arenas have blew a red whirlwind. In the 2018/2019 season, the team won the Champions League and the Premier League runner-up, and has 6 Champions League titles, 18 England top league titles and 7 FA Cup titles. It is one of the most successful football clubs in the world. At the same time, MG has continued to sell well in the global circle. In the first half of the year, MG sold more than 120,000 vehicles worldwide, an increase of 3.8% year-on-year against the trend. Among them, MG sold 25,000 vehicles worldwide in June, an increase of 55% year-on-year, and once again ranked first in the sales of sports car brands, and its international influence continued to upgrade.
The perfect fit from the brand history to the pursuit of speed has not only contributed to the re-joining of MG and Liverpool Football Club, the combination of “Champions of the Champions League” and “No. 1 sports car brand”, but also for young people around the world who love cars and love football. There are many enviable benefits, including a close-up visit to the team training, getting a Liverpool star autographed jersey, and experiencing the Anfield VIP box, etc. MG fans and Liverpool fans will also get the opportunity to go to Europe to watch the game! Next, what kind of surprises the popular CP pair of MG MG and Liverpool will bring to fans and fans is worth looking forward to.
With the help of Liverpool Football Club's global influence, MG has won the favor of countless young consumers, and has achieved good sales in Thailand, the United Kingdom, Australia and other global markets. On July 18, MG EZS will be listed in the UK and will be launched in other markets around the world. In addition, MG HS will be listed in the UK in the second half of this year, and in the Middle East in October. Later, MG 6, MG ZS and other models will also be launched in Australia, Thailand and other countries and regions to meet the different needs of consumers.
This time MG has joined hands with Liverpool Football Club to become its “global official partner”. While enhancing MG's global reputation, it will undoubtedly promote its many core models in the international market. I hope that MG will bring more powerful models to consumers in the future, and it is also hoped that more and more Chinese brands can show their strength in the global market like MG.