[YesAuto technology] For some car fans, there is a beautiful voice called VTEC on, a belief called “One Nippon Field, Lifetime Honda”, and a brand classification method called Honda and Non-Honda. Poor background, low education, war destruction, political “persecution”, this is the life experience of the founder of the company, and it is also the background of the success of this company, which has quite a personality and is called Honda Tech.
The founder of this company has a distinctive personality. He is a merciless but clear “daddy” to employees; he is a cunning guy who does not play cards according to common sense to his opponents; in the arena, this is named after him. The brand used to be defeated. The Sri Lankan has passed away, and the spirit will last forever!
In August 1991, the average temperature in Tokyo remained at 25°C. At the Juntendo Hospital affiliated to the School of Medicine, Juntendo University, Tokyo, a young man still didn't believe his father was diagnosed with liver cancer half a month ago, and the thinning old man on the bed told him that it was true again and again.
On the evening of August 4, the temperature gradually dropped, and the turning of the fan blades of the outdoor air conditioner seemed to be no longer so disturbing. The old man on the sick bed thought of the Fumata River in his childhood home for some reason. The direct current of the Tianlong River not only runs through In the basin where his hometown is located, he also left a lot of naughty stories from his childhood. Growing up, leaving home, becoming an apprentice, starting a company…These memories took him to a deep sleep, and the old woman who had been in bed for many days was relieved. When she was dazed and about to fall asleep, the sound of the monitor's alarm pulled her back to reality. The medical staff who came afterwards kept rescuing the patient. There seemed to be a nurse to comfort her, while the woman just stood there watching everything happen, muttering to herself, “Old man, you finally landed successfully”.. ….
On August 5, 1991, Honda Soichiro, the founder of Honda Technology, passed away at the age of 85.
On November 17, 1906, a baby boy was born in Gwangmyeong Village, Iwata County, located on the Pacific coast of the central Pacific coast of Honshu Island, Japan. Anyone who has made achievements in the field of art will be honored as the “Zongjiang” era, as the head of the family. Honda Tora City named the young grandson, who brought hope to his family, Honda Soichiro.
Similar to the childhood experiences of many successful people, the Honda family is not rich, or poverty is more appropriate. The Honda family, who has been farming for generations, did not engage in the handicraft industry until Soichiro's father Honda Yihei started. At the age of 15, Ipei, who was sent to the blacksmith shop by Soichiro's grandfather Honda Toraichi to become an apprentice, had a calm personality. The blacksmith's work did not make the family wealthy, and can only be described as basically self-sufficient.
The family environment that is not rich has taught the little guy what is hardship. Without toys, he is similar to our childhood, but he can only find the source of happiness on his own. Trouble is inevitable, but some of these playful experiences are deeply imprinted in his heart.
I think that when Soichiro got old and lay on the sick bed to remember, in addition to the scenes of happy childhood games in his mind, he must also have the figure of his father swinging the hammer, those concentrated movements of slamming the iron felt, and exhausting all his strength. Pulling the bellows back and forth, and the details of constantly trimming the edges with a small hammer, not only taught him focus and tenacity, but also stimulated his thirst for knowledge.
The childhood time of happily playing always passed very fast, in the second year of Taisho, that is, 1913. Universal education began in the Tianlong River area, followed by a six-year elementary school education. Like the children nearby, Soichiro became a student of Guangming Village Shandong Normal Elementary School (now Hamamatsu Municipal Guangming Elementary School). For Soichiro, the time spent studying at school is far less interesting than playing in the mountains and rivers, and the rigid teaching is not as pleasant as imagined.
For Soichiro, who likes to use his hands and use his brain to think about new things since childhood, those Chinese and composition that need to be memorized, memorized, and written every day are extremely boring. Such a situation today is a danger of partial discipline. Sure enough, at the end of the term, on the score sheet evaluated by A, B, C, D, and E, Soichiro unexpectedly failed the evaluation of “Winning” E. At that time, the school also required students to inform their parents of their test scores and stamp them for confirmation. In order not to let the family know, he privately engraved a Honda seal and stamped it on the address book to complete the “task”. After seeing this method that can avoid the reprimand, the children in the class who were equally unsatisfactory asked Soichiro for help. He helped his friends graciously, but was discovered by the teacher shortly after. It turns out that Soichiro did not consider the fact that if the seal was not engraved backwards, the words that were stamped would be pierced. For the name Honda, he would not wear piercing, but it is inevitable for surnames like Suzuki and Sato to wear piercing. I believe you also think about the story…
Over time, the impression that Soichiro left to the teachers was naughty except for poor grades, but he himself didn't care. He devoted all his attention to the subjects he was interested in. In his mind, academic performance is not important, and this idea will continue to the practice of Honda Technology when recruiting talents in the future.
Let’s talk about the story of Honda Motor Co., Ltd. later, let’s turn our thoughts back to Japan in the early 20th century. Despite winning the Sino-Japanese Sino-Japanese War of Sino-Japanese War of 1894-1895, Japan did not significantly lead the Qing Dynasty in its comprehensive national strength in the early 20th century. In 1900, Japan had its first car. Its owner was an American businessman who lived in Yokohama. One year later, in China across the Strait, Cixi Galeries Lafayette also owned his own car. 15 years after the first car entered Japan, Soichiro saw this thing that changed his life for the first time.
One day after school, Soichiro saw a car hunted by wealthy people from Hamamatsu in the village. Soichiro later recalled, “It was a monster with black armor-a Ford Model T. I followed the car. Running desperately, the roar of it and the swaying body made me excited beyond words. When the car stopped, some oil spilled on the ground, so I wiped it on my body, dreaming about the car’s appearance. The maker is himself…”
A few years later, Soichiro enrolled in Matata Junior High School (now Hamamatsu Municipal Nimatama Elementary School), and it only takes two years to graduate after enrolling. After that, there are two choices. One is to continue studying, and the other is to terminate his studies and become a “Ding Zhi Fenggong”.
So, after graduating from elementary school, Soichiro resolutely moved the wicker box to enter the Tokyo Hongo-ku Yushima (now Yushima, Bunkyo-ku, Tokyo), an auto repair shop “アート Chamber of Commerce” (hereinafter unified translated as Yate Technology Chamber of Commerce) ) Become an ordinary apprentice. The owner of the Yat Technology Chamber of Commerce is called Sakurahara Yuzo, and his childhood experience is somewhat similar to that of Soichiro. The previous generations of the Sakahara family were respected samurai, but after the Meiji Restoration, the samurai class declined, Sakura Yuzou’s father turned to be a carpenter, Sakahara also had a keen interest in all kinds of machinery since he was a child, and this is why he later established the Yate Technology Chamber of Commerce. One of the reasons.
In 1935, Honda Soichiro, who was nearly 30 years old, married the elementary school teacher Isobe さちと (hereinafter collectively translated as Isobe Yuki), and the two lived hand in hand. From the video of Isobe's participation in the interview later, we can see a more plump Honda Soichiro. Whether it is when he is newly married or when he is old, he has always maintained a thirst for knowledge and desire to win new things. Therefore, when Honda Soichiro was 74 years old, he would still jump in a hot air balloon to experience, and after resignation, he would risk test-driving a sports car under development. What's more commendable is that Yuki Isobe does not simply support Soichiro's career, but also helps him analyze problems. Behind every successful man is a virtuous and virtuous woman. This sentence is really the best proof in them.
With the continuous expansion of the business of the Hamamatsu Art Chamber of Commerce, the number of employees has reached 50. At this time, Soichiro gradually discovered that many parts of the vehicle were not of good quality or the design was worth optimizing, and the parts on the market often could not meet the needs. So he looked at the right time and prepared to leave the repair business and enter the manufacturing industry. However, during the war, resources were tight, and most of the raw materials were used to make military products. The Japanese authorities' control of raw materials made the manufacturing industry not as good as it seemed. This situation forced Soichiro to think about what to make for a long time. Soichiro's idea was that he must not make a product that consumes too much raw materials. In the end, he chose a piston ring that uses not many raw materials but has an important status.
In 1937, Honda Soichiro, who determined the direction of research and development, established Tokai Seiki Heavy Industries Co., Ltd. (hereinafter referred to as Tokai Seiki) and served as the president. Of course, the research and development of piston rings did not go smoothly. Because of his lack of metallurgical knowledge, Therefore, the previous experience was completely useless. Experiments ended in failure. In desperation, he had to go to the foundry hoping to learn from it. However, the foundry owner imposed a technical blockade due to industry competition and other issues.
Just when things were deadlocked, one of Soichiro’s partners, Saiyoshi Miyamoto, introduced him to Professor Yoshinobu Fujii of Hamamatsu High Institute of Technology, and under the introduction of Professor Tashiro’s guidance, he finally unveiled it. The reason for the failure of piston ring manufacturing. It turns out that Soichiro, who has almost zero metallurgical knowledge, has always believed that piston rings are only composed of iron. In fact, additives need to be added in the smelting process. This learning experience made him realize his lack of knowledge. So for future development, Soichiro resolutely returned to school at the age of 31. Became an auditor at Hamamatsu Technical School (now Shizuoka University Faculty of Engineering). Of course, this school experience is also full of “Soichiro flavor”.
Soon after the establishment of Tokai Seiki, the then largest Japanese automaker Toyota Motor Co., Ltd. approached Honda Soichiro. After negotiation, the two reached a purchase agreement. Toyota Motor decided to order 30,000 piston rings from the just-started Tokai Seiki. The significance of this cooperation is self-evident for a new company.
It seems that things are beginning to develop for good. The theoretical knowledge learned in the school and the spirit of working hard to help Soichiro make qualified products, and orders are also flooding in. The time has come for Soichiro to realize his ideals in life, and the magnificent story of Tokai Seiki is about to begin.
Unfortunately, history is not a story, but an accident. Soichiro and all employees of Tokai Seiki worked desperately to manufacture 1,000 piston rings first, and selected 50 of them to send to Toyota for quality inspection. Only 3 of them were qualified. Zouichiro, who has a strong desire for success, will naturally not give up. After reinvesting in research, the company finally came to nothing and fulfilled the requirements set by Toyota within the specified time with quality and quantity. This experience in providing products for Toyota not only made Tokai Seiki one of the best domestic suppliers in Japan, but also once again made Soichiro realize the importance of product quality.
Although I don't want to say it, the word “but” appears again. Most of us now have heard of the term butterfly effect. This butterfly in the tropical rainforest of the Amazon River Basin in South America, occasionally flapping its wings, can cause a tornado in Texas in the United States two weeks later. It is the portrayal of the upcoming story. Honda Soichiro, who had just ushered in the hope of dawn, was caught in the vortex of war before he had time to be happy. Perhaps he has realized something, but what impact the Second World War will have on him and his beloved company, I am afraid he has never expected it.
When Soichiro and his Tokai Seiki were recognized and eager for further development, the flames of the Second World War spread rapidly. In order to gain the initiative and win victory on the battlefield, Japan has begun to implement national mobilization. Among them, major domestic auto companies are required to give priority to the development of military industry. The fledgling Tokai Seiki is also in the scope. The future of the company is no longer like Soichiro's imagination. So clear.
In order to promote production more smoothly, the government decided to invest 40% of the shares of Tokai Seiki from Toyota, and send special personnel to enter. Thus, Toyota became the largest shareholder of Tokai Seiki, and Tokai Seiki became a chess piece in the hands of the Japanese government. Under the order of the government, Tokai Seiki was forced to produce a large number of aircraft engine parts and piston rings for ships at this time. This was completely different from Soichiro's vision. The whole person was languishing during this period.
The failure of the Japanese Midway Battle in 1942 became the entire Pacific War, or a turning point in world history. In this year, Soichiro ushered in the birth of his eldest son Hirotoshi Honda. In the future, Bojun was not shrouded by his father's aura. Together with Nobuhiko Kawamoto, the fourth president of Honda Technical Research, he established a well-known modification brand-this is MUGEN. Of course, this is also a story.
At this time, the stubborn Sōichiro had the idea that the war would always pass, and then gritted his teeth and insisted on not making more inventions. He said to himself and his employees, “Please hold on, one day, we will make what we like!” However, as the war deepens and Japanese imperialism continues to fail, Japan will eventually become battlefield. The US military bombed most cities in Japan, and Soichiro's hometown of Hamamatsu was not spared. In desperation, Soichiro had to move his company to the mountain village of Iwata.
However, misfortunes never come singly. In January 1945, an earthquake occurred in Tokai, Japan. Thousands of people were killed and injured in the disaster called the “Mikawa Earthquake”. Tokai Seiki's factory collapsed and equipment was destroyed. From June to August of the same year, the US military carried out air strikes and naval artillery attacks on the Hamamatsu area, and the factory was devastated. This series of changes made Soichiro frustrated and eventually transferred his equity in Tokai Seiki to Toyota and completely left the company he had worked so hard to manage for several years.
One year later, in Showa 21, 1946, Japan was defeated. 39-year-old Honda Soichiro finished his studies and came out again and established a new company in his hometown of Hamamatsu. The name of this company is Honda Institute of Technology…
In my mind, Honda Soichiro is no different from the role of godfather. The naughty children in Guangming Village, the wayward teenagers who left their hometown for Tokyo, the youth who can endure the boring maintenance of life, and the gentlemen who will not stop studying until they reach their goals, these are all Soichiro. There is no prominent family background, few nobles help, and some have countless ups and downs. After going through wars, leaving helplessly, and dormant, a company called Honda Institute of Technology has just been established.
In the following story, we will see an unnamed car factory carrying the dreams of countless young people and challenging the world's top races; while European and American car manufacturers have given up, they have come up with technology that shocked the world again and again. This is the power of dreams, this is the life of Honda Soichiro who gambled everything for victory. The story has just begun!