[YesAuto Technology] There is an old Chinese saying that no one is perfect. The products designed and manufactured by us imperfect producers will naturally not be without shortcomings. Therefore, since childhood, we have been instilled with ideas such as learning from each other, cooperation and mutual benefit. Use the strengths of others to make up for your own shortcomings, so that there are quite other methods that can be used to attack jade. It is not an accident in the development and manufacturing of cars, and the resulting stories are more entangled than Gongdouju. The accident is even more interesting.
■ Stories that have nothing to do with the platform and familyization
In recent years, we have been discussing whether familyization has advantages or disadvantages for car design. I don’t know if you have ever noticed why certain models of different brands are so imagined, or why it is a Japanese-branded model that exudes the elegance of a European design in its bones. Perhaps you would say that this is the result of the “deep-level” shared platform development and design between car companies like Volkswagen and SEAT, Nissan and Renault. Then, after all these reasons, there is no story behind it? In fact, sometimes the “shallow” cooperation between manufacturers will also lead to the birth of “twins”, which will also make the models exude a different “breath”.
● Ford loves Santana too?
The original intention of wanting to talk to you on this topic this time is somewhat coincidental. When I was making other topics and flipping through the materials not long ago, a group of pictures came into my field of vision accidentally. A Shanghai Volkswagen Santana 2000 that I can’t know anymore has a Ford logo on it. Could it be that a foreign counterpart made a mistake?
After some google and wiki, this dusty history opened. It turned out that since the early 1980s, Volkswagen had secretly formulated its vision of becoming the world's largest car company, but at this time Volkswagen had not even begun sales in many countries. As a result, a big drama of cooperating to observe and test the market began to take place.
Volkswagen's road to expansion can be said to be very long. At that time, Chairman Hahn decided to first cooperate with Japanese automaker Nissan to test the waters. In 1982, Volkswagen and Nissan signed an authorization contract. Nissan began to assemble Santana in early 1984 and sell it through Nissan's distribution network. Four years later, starting in October 1986, Volkswagen began to seek cooperation with Ford to establish the Latin Motor Company. Volkswagen is responsible for the technology of the joint venture, and Ford is responsible for finance and sales. In 1990, Volkswagen and Ford formally cooperated under the intervention of the economic ministries and trade unions of these two South American countries, so…
Here is a comment. One year after the Ford Versailles was sold in Brazil, that is, in 1992, Shanghai Volkswagen officially began to jointly develop the Santana 2000 with Volkswagen Germany. The prototype car given by the German side is the Quantum produced in Brazil. Needless to say, you also know the relationship between this Quantum and Ford Versailles.
I don’t know if the three seemingly unrelated, but closely related models of Ford Versailles, Volkswagen Quantum, and Volkswagen Santana 2000 also arouse your interest. I think it’s time to talk about these interesting cooperation stories of car companies. . So, this time we will take a look at the cooperation between car companies with the degree of cooperation ranging from shallow to deep.
■ Put on the vest, can you still know?
On the CCTV Spring Evening 15 years ago, there was a classic line in the sketch “Hourly Work” by Uncle Benshan and Song Dandan. “Put on the vest, don't you know it?” For cars, the distinctive features of the shape design make them easy to recognize by changing the vest. You may think that this is plagiarism, but in fact it may be the result of the cooperation between the two parties. Next, let us play the game of guessing the car first. Can you accurately name the four cars in the picture below?
The answer is revealed, all the answers above are wrong. In other words, part of the error. They are all the “vest car” you mentioned those models, don't worry, this is not the result of copycats, there are twists and turns behind them. Most of the stories I want to tell happened to our “neighbor” Japan. Before telling the story, let's guess the car again. The pictures of the 4 cars just now are too small to see clearly. The following one is absolutely high-definition and uncoded.
● Nissan MPV with Mazda “gene”
For the manufacturers in the contract, in the days of overcapacity, getting orders from other manufacturers means that their own equipment will not be idle and depreciate. More importantly, through this kind of cooperation, they will get an objective royalty fee. Of course, for Nissan in cooperation, they can also profit. The “rebranded vest” can significantly reduce the cost of new car development and expand its own product line. Even if the patent fees are paid, excellent sales can guarantee a certain surplus.
Perhaps, the connection and story of Mazda 5 and Nissan Lafesta, Mitsubishi Delica D:3 and Nissan NV200 have given you a vague impression of these “vest cars” in Japan. Dimly, it seems that I understand why Japanese manufacturers prefer this type of cooperation so much. Of course, the same kind of “change vest” behavior is also our other neighbor South Korea, where there are a lot of Hyundai, Kia, and Samsung, but if you look closely at the shape, you will find Very similar to many Japanese brands, in fact, this is also the product of the replacement of the car's standard. The reason is more driven by national sentiments. The following examples we are going to talk about will give you a clearer understanding of the deep meaning behind company cooperation.
● Suzuki with tortuous “path of feelings”
When it comes to Japanese brands, the first thing that comes to mind in our minds may be “Big Brother” Toyota, or technical Honda, or Nissan, the creator of the “Japanese national treasure” sports car GT-R, or it may be rebellious. Subaru, Mazda, etc. After being reminded, you may think of Suzuki, who seems to have never been associated with “Gao Da Shang” in the impression. The owner of the story below is just this seemingly humble Suzuki who can set off a huge wave.
Did the previous content give you a little understanding of Suzuki, then let us really enter the story. In the first 15 years of the 21st century, Suzuki and many car companies have had emotional disturbances. Each relationship has experienced holding hands, passionate love, quarrels, and breakups. The grievances and hatreds in this drama are more tortuous than those of Qiong Yao's drama. Before we understand this story, let us turn the time back.
Unfortunately, the good times did not last long, and the relationship between Suzuki and GM continued to “deteriorate.” In 2006, GM sold 17% of Suzuki's shares. Two years later, in 2008, GM sold all the remaining 3% of its shares. The “lovers” who have been together for nearly 30 years have come to an end. However, Suzuki is not in pain at this time, because he has begun a new “love relationship.”
How about, Suzuki's 15 years of emotional experience can be regarded as tortuous. If you calm down and analyze the reasons, you can find that Suzuki's reason for doing this is not the psychology of desire and dissatisfaction. The real reason is that there is a terrible opponent behind Suzuki who is constantly chasing after him, and it is this opponent's continuous growth and strength that forces Suzuki to keep running. This terrible opponent is DAIHATSU, which is Dafa.
● The spoiler behind
The specialization of the Japanese market made Toyota's family heir Eiji, who became Toyota's fifth-generation president in October 1967, resolutely decided to surrender this market segment of Toyota to Daihatsu and focus on global expansion. In other words, at the production level, Toyota handed over the manufacture of small cars to Daihatsu (some Toyota-branded cars are OEM after Daihatsu's OEM, while Toyota retails and exports Daihatsu.) Such cooperation. Relationship, a success. Daihatsu's success forced Suzuki to keep moving forward, finally deducing the story we began to see. Of course, the “vest car” is not the favorite of Asian car companies. European and American car companies such as Volkswagen Group, Chrysler and Fiat also have such cooperation.
The careful taste of the above cooperation seems to be the result of the “intrigue” of the top executives. Then, the following story lets us put our vision on certain models.
■ Mutual growth ladder
● Multinational marriage-Mitsubishi, AMG
Every manufacturer needs a high-end product, car series or brand to establish an image. Today’s Japanese brands are familiar with Lexus, Infiniti, and Acura, but Mazda and even Mitsubishi brands that are obsessed with performance have also launched their own high-end brands. Among them, Debonair is Mitsubishi's product against Nissan Cedric and Toyota Crown.
If the sales of the first-generation Debonair are described as bleak, then the sales of the second-generation Debonair can only be described as bleak, and the special models blessed by AMG have not caused much waves, and it will not be able to achieve the order-based production. To save the world. Although Mitsubishi stubbornly launched the third generation of Debonair in 1992, Debonair disappeared from Mitsubishi's production line in 1999, seven years later, and 16 years have passed since then.
● The last cooperation between AMG and Mitsubishi
Although the cooperation between Mitsubishi and AMG on the Debonair project has not been successful, this does not mean the end, because we mentioned earlier that Mitsubishi has a car series suitable for AMG to use its strengths-Galant, its Chinese name is Galant.
It's a bit farther, let's set the time back to the 1980s again. That was the age of Mitsubishi, or the glory of Japanese brands. At the end of the 1980s, in 1987, Mitsubishi introduced the sixth-generation Galant. I believe you have probably guessed what I am going to say next. Yes, it won the Japan Car of the Year Award that year.
The cooperation between AMG and Mitsubishi is not a success. The bleak sales of the car series and the strong performance of subsequent models have concealed their brilliance. During this cooperation, AMG has learned about the cruelty of the market and realized the importance of independence. . This experience of cooperation also prompted AMG to complete the leap from quantitative change to qualitative change in the following 10 years.
If you see a black Mitsubishi with a right rudder in a used car market near your home or in a scrapped car factory with an AMG logo on its front and rear bumpers or trunk, please don’t think it is a performance of ignorance. You can tell its story to everyone. This is the ladder from AMG to the present glory, and it is also the past glory of Mitsubishi…
■ “Cross-boundary” cooperation
Our story seems to be a bit heavy at this point. These divisions and recombinations seem to be related to intriguing decisions or desperate shopping malls. Finally, let's look at something exciting. Although the following stories are also using their hands to improve their products, the final ending is the beginning of other classic works.
● “East and West Mixed”-Honda and Land Rover
In the previous story, the Japanese-German pair of Mitsubishi and AMG has appeared, but to be honest, the final result is definitely not satisfactory. The crystallization of the cooperation between AMG and Mitsubishi seems not so well-known, but the following story has become a classic.
At this point in the story, it seems that it will be a boring end. However, please remember that one of our protagonists is the stubborn Honda. Faced with the excellent performance of the opponent, his inability to fight back never happened in the Honda story. Anyone with a discerning eye knows that this is just trying to get the guts. Previously, Honda, which had only experience in producing “vest off-road vehicles”, continued to absorb mature designs in the process of producing the first generation of Discovery. In 1995, the quiet Honda broke out.
● The dishonest Yamaha
The protagonist of the above story Honda's purpose of producing Crossroad is very clear, which is to obtain the technology of off-road vehicles. The protagonist of our next story is not so focused. When I was very young, my elders at home and school teachers taught me to focus on things, even my hobbies. The protagonist of our story is a counterexample. If it does not have a strong curiosity about other things, you will not see the following story today. It is Yamaha.
After learning a little about Yamaha, let's take a look at this story that began at the end of the Second World War. After receiving aid from the United States at that time, Japan began to gradually emerge from the shadow of war. But the quality of its industrial products is far from comparable today, so the second protagonist-Toyota appeared. In order to change people's impression of Toyota products being cheap, he decided to calm down and build a super sports car. In that era, this idea sounded like a fantasy.
● The beginning of a fairy tale
● Recreating classics
what? How about the strength of this 1LR-GUE? Here I won’t list the boring parameters of displacement, maximum power, and maximum torque for you. Just give a few examples.
This is the first V10 engine installed in a passenger car in Japan.
Although it is a V10 engine, its size is only equivalent to V8, and its weight is only equivalent to V6.
The speed in the red line area on the instrument panel starts at 9000 rpm.
In addition to these “boring and boring” engines, Yamaha also participates in the design and manufacture of automotive interiors. It uses its advantages in the design, deployment and manufacturing of surface paints for musical instruments, and provides suggestions for the interior panels of some Lexus models. and many more. Space is limited, so I won’t introduce you to the Yamaha and automotive fields anymore.
Full text summary:
We always say that shopping malls are like battlefields, and the cooperation and separation between car companies are all related to interests. It is the complex thinking of mankind that “weaves” these stories. We humans are not perfect. Therefore, the products we manufacture and our companies have various strengths and characteristics, and of course shortcomings and weaknesses. It is precisely because of these unavoidable facts that car companies have chosen to The strengths of others make up for their own shortcomings, and the stones of other mountains can be used to improve the jade.
Of course, the cost of simply changing the car logo to a new model is indeed low, but this method is somewhat of a change of soup but not medicine. For the gradual segmentation of the market and the car needs of different environments and people, this method cannot meet all the needs. Therefore, car companies began to seek new solutions, that is, sharing platforms. This not only saves development costs, but also allows for targeted modifications. In the development process, manufacturers who are good at space and comfort can take advantage of their own advantages, and brands that are good at creating surging power and good at manipulating can also play their fist. The result is to develop products that are more suitable for the target market. This is the real stone from other mountains that can be used for jade. These stories have already begun and will never end.