[YesAuto News] On June 17th, Xu Heyi, Chairman of BAIC Group and his entourage visited Suning headquarters in Nanjing and met with Zhang Jindong, Chairman of Suning Holding Group. It is reported that the two parties have communicated on the layout of new energy business formats and intend to promote business cooperation in the fields of new energy and the Internet.
At present, the electrification, intelligence, and sharing of the automotive industry have become the general trend. In addition to accelerating product transformation, new business models and user experience are also in urgent need of upgrading. For traditional car companies, new business models and cutting-edge Internet thinking are also the driving force for their own reforms.
BAIC Xu Heyi said that the development of new energy vehicles cannot follow the traditional old road. Suning is one of the most successful and innovative companies in the cross-border integration of traditional industries and the Internet. Both parties can work to deeply integrate new energy vehicle travel into human life. Various scenes. Zhang Jindong also said that the two parties can cooperate in promoting consumer experience and travel experience.
In fact, in order to accelerate the transformation, BAIC Group has already reached cooperation with Internet companies such as Baidu and Xiaomi, while Suning has been extending its automotive business in recent years. In September 2015, Suning Consumer Finance Co., Ltd. and Jiangsu Nanyidina Digital Technology Development Co., Ltd. signed the “Internet of Vehicles Finance” cooperation. Data analysis, accurate portraits of the majority of car owners and consumer financial services; in July 2017, Suning's first auto supermarket opened in Nanjing, and said that in the future, it will open more than 100 auto supermarkets across the country. In August 2017, Suning Group participated in the investment of BYTON, a new car manufacturer, and officially announced the establishment of Suning Tesco Automobile Company in November to rapidly expand the automotive sector. In March 2018, China Unicom and Suning Tesco Group plan to jointly study the application of 5G technology in smart homes and Internet of Vehicles. On April 3, Suning.com announced that it would open the country’s first auto supermarket version 2.0 in Chengdu. According to reports, the entire car purchase process of Suning Auto Supermarket integrates humanization + one-stop experience, and will provide after-sales maintenance services.
Obviously, in the transformation and upgrading of the automotive industry, cross-border cooperation and complementary integration are also becoming a major trend. Whether it is win-win cooperation or group warming, it is also an important attempt to deal with future uncertainties.