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[YesAuto New Energy] Super broadcast, every week. More than a month ago, Xiaomi announced its car-building plan. Lei Jun's sensational speech not only infected many fans and netizens, but also seemed to “impress” colleagues. The long-lost Internet veteran, Zhou Hongyi, chairman and CEO of 360, also announced the “car-building” plan this week. The cardinal who can't drive, what are the calculations behind his entry into the car-making circle? Next let us analyze in depth.

In fact, compared to Lei Jun's “all-for-all”, Zhou Hongyi clearly shouted: “360 does not build a car independently!”. On May 11th, Zhou Hongyi announced the official investment in Nezha Automobile in 360 Safety Building, and led the D round of financing. Although it did not disclose the amount of the lead investment, 360 has become the second largest shareholder of Nezha Automobile, and the amount should not be a decimal.

Zhou Hongyi believes that investing in Nezha Motors is to conduct in-depth cooperation with Nezha Motors as a shareholder and export 360's network security capabilities to Nezha, providing consumers with an in-depth safety experience on various models of Nezha. The ultimate goal of 360 is to use Nezha as a sample to promote automotive safety solutions to the entire industry .

It can be seen that Zhou Hongyi’s “ambitions” are still very large. The ultimate goal of 360 is to have a comprehensive understanding of vehicle data security through cooperation with Nezha Motors. Finally, relying on the accumulation of network data security for many years, the ultimate goal is to create a A complete set of smart car safety systems. And this system may become an important cornerstone of 360's future on the smart car information security track.

In addition, the motivation for 360's entry into the “car building” is still not wanting to miss this rare opportunity in a century. Zhou Hongyi said: “Currently, there are not too many cars built on the Internet, but too few.” At the same time, he believes that more cars on the Internet will be built next to the market and it will be possible for China to become a car rule maker. Obviously, Zhou Hongyi hopes that 360 can become the rule maker of automobile data security .

As mentioned earlier, 360 did not choose to build a car independently, but after inspection and screening, it finally decided to cooperate with Nezha Automobile to build a car. Zhou Hongyi mentioned that 360's criteria for selecting cooperative car companies have two levels. One is to choose the most disruptive and innovative startup company. Although traditional car manufacturers have the strength, they do not necessarily need 360's help; the other is to survive the big waves. A company that has achieved mass production and delivery, with annual sales of more than 10,000 vehicles.

In the end, 360 chose to build a car with Nezha Automobile. On the one hand, Nezha Automobile meets the criteria for 360 selection; on the other hand, Nezha Automobile’s positioning is more close to the people, which coincides with Zhou Hongyi’s “Science and Technology Equality”. Therefore, the main products of the 360 plan will target various models of around 100,000 yuan, and will give families who have not bought a car in China, and those who do not have the first car, the opportunity to enjoy the “equitable revolution”.

What's interesting is that Zhou Hongyi himself does not know how to drive, and at this year's Shanghai Auto Show, it was also the first time in his life that he saw an auto show. It can be seen that compared to HiFi audio advanced enthusiasts, live ammunition enthusiasts and other labels, cars are a strange field to Zhou Hongyi. Does not knowing a car mean making a bad car? Cheng Wei, the founder of Didi, said in public that he could not drive more than once, but used 10 million vehicles to solve the travel problem of 300 million people.

In the final analysis, the hardware of the future car will no longer be so important, but will be dominated by software and data. Zhou Hongyi, a self-proclaimed product manager, always believes that in the future software-defined world, everything is programmable, everything must be interconnected, and data drives everything, the future greatest product manager will definitely appear in the smart car industry.

Edit comment:

In general, 360’s current “car-building philosophy” is still relatively conservative. First, it did not fully all in, but chose to cooperate with Nezha Automobile to build cars to share the risk; secondly, 360 still chose to do what it is good at — —Network data security, hoping to replicate successful experience in the automotive field. Of course, this can also reflect 360’s current wait-and-see attitude towards car building. Perhaps the cooperation with Nezha Motors is just a trial investment. The other foot is suitable for stepping into this lively “car-building circle”. Let us wait and see. .

On May 13, Xiaopeng Motors announced its first quarter financial report for the 2021 fiscal year. First of all, let’s look at sales. In the first quarter, Xiaopeng Motors delivered a total of 13,340 new cars, a year-on-year increase of 487.4%. This was mainly due to the return of sales to normal after the epidemic, and the new model Xiaopeng Motors P7 has a good performance in the market, contributing nearly 60% of sales.

Correspondingly, Xiaopeng Automobile’s revenue in the first quarter reached 2.951 billion yuan, a 616.1% increase over the same period last year, of which automobile sales revenue was 2.81 billion yuan, an increase of 655.2% year-on-year. It is worth mentioning that in the first quarter, XPILOT software revenue was confirmed for the first time. Among the P7 delivered by Xiaopeng Motors, 96% of the models support XPILOT 2.5 or XPILOT 3.0.

At the same time, Xiaopeng Motors' gross profit margin continued to grow, reaching 11.2% in the first quarter. In a vertical comparison, the gross profit margins of the same period last year and the fourth quarter of 2020 were -4.8% and 7.4% respectively; in a horizontal comparison, Weilai's gross profit margin in the first quarter was 19.5%; Tesla's gross profit margin in the first quarter was 26.5% . In general, although Xiaopeng Motors' gross profit margin continues to grow, there is still a certain gap compared to its competitors .

In addition, in terms of charging network, as of March 31, 2021, Xiaopeng Motors has operated 172 super charging stations, covering 60 cities. It is worth mentioning that Xiaopeng Motors is still actively deploying the field of battery replacement. Since March of this year, Xiaopeng Motors has established new companies in Guangzhou, Wenzhou, Jiaxing, Shenzhen and other places, and its business scope includes the sales of new energy vehicle battery replacement facilities.

In terms of new products, the Xiaopeng Motors P5, which is positioned as a compact car, was released in April this year and opened for reservations during the Shanghai Auto Show. It is understood that the car received more than 10,000 orders in just 53 hours. The reason why this new car has attracted market attention is mainly that it is equipped with many cutting-edge technologies, such as the XPILOT 3.5 automatic driving assistance system and lidar, which can achieve better comprehensive automatic assisted driving capabilities. This new car is expected to be launched in 2022 and is expected to become the main product of Xiaopeng Motors.

Editor's summary: Overall, in the first quarter of this year, Xiaopeng Motor's delivery volume and operating income reached a record high, gross profit margin continued to improve, and cash reserves were relatively sufficient. At the same time, Xiaopeng also announced its sales target for the second quarter of this year, which is expected to reach 15,500 to 16,000 units. Do you think Xiaopeng Motors can successfully complete the target? May wish to discuss in the comment area.