1. Home
  2. >
  3. Car News
  4. >
  5. Hot News
  6. >
  7. Super Broadcast: Whose cheese...

[YesAuto New Energy] Super broadcast, every week. The protagonist of this week is none other than Volkswagen. It dropped a blockbuster in the new energy car circle. On the evening of November 3, Volkswagen officially launched the domestically produced version of the Volkswagen ID.4 series. The new car is divided into FAW-Volkswagen. The two domestic versions of SAIC and SAIC Volkswagen were named FAW-Volkswagen ID.4 CROZZ (hereinafter referred to as ID.4 CROZZ) and ID.4 X (Chinese name Guanghe 4 X, hereinafter referred to as ID.4 X). Volkswagen undoubtedly still maintains the status of “ruler” in China. Its every move has affected the eyes of countless consumers. After subsidies, the price is less than 250,000 yuan, and it has a solid mass base. Domestic Volkswagen ID .4 whose cheese was moved?

You are not unfamiliar with the domestic North-South Volkswagen dual-vehicle strategy. ID.4 CROZZ and ID.4 X are sister models. The new car is based on Volkswagen’s MEB pure electric platform. The closed Chinese grid and flat LOGO design all allow We have seen the design language of the ID. family, and we have also seen a whole new side of the public. If you are interested in these two cars, you can click on the portal to jump to the new car graphic article-“Internal and external real-time shooting FAW-Volkswagen ID.4 CROZZ”, “Finally wait until you actually shoot SAIC-Volkswagen ID.4 X pure “Electric”, if you still feel more than enough, there is also a test drive article of the overseas version of ID.4 “A pure electric SUV suitable for travel first test drive Volkswagen ID.4”.

Prior to this, Volkswagen had launched “oil-to-electricity” products such as Lavida pure electric, Bora pure electric, Golf pure electric and other “oil-to-electric” products in China. This is an early test. The biggest difference between the domestic ID.4 and the MEB platform is the use of MEB platform. This platform is a modular platform developed by Volkswagen for specialized pure electric vehicles. The MEB platform adopts a new three-electric system layout, which brings better space and energy consumption performance.

In terms of performance, electric vehicles have inherent advantages in terms of acceleration. Models produced on the MEB platform have a 0-100km/h acceleration time within 6 seconds. Through the flexible battery pack arrangement of the MEB platform, 7-12 battery modules can be placed, and the maximum cruising range of 550km under WLTP conditions can be achieved. The flat-panel battery module is arranged under the vehicle, which can achieve a weight distribution close to 50:50 and improve the dynamic control performance of the vehicle.

In terms of safety, the battery module of the MEB platform adopts an optimized safety design and is equipped with an anti-collision aluminum alloy casing, which improves safety. The new car will also adopt a new IT electronic architecture and support higher-level driver assistance systems, including Front Assist front safety assistance system, FCW forward collision warning system, AEB automatic emergency braking system, Travel Assist 2.0 basic travel assistance system, SWA lane change assist, RCTA rear traffic reminder, traffic sign recognition, MKE fatigue monitoring and other configurations.

In terms of cost control, the MEB platform has also shown a high level. Previously, Volkswagen CEO Herbert Diss mentioned, “Compared with e-Golf, the production cost of Volkswagen ID.3 has been reduced by about 40%. The savings mainly come from the battery and power system; This plant is dedicated to the production of electric vehicles, and its cost will also be significantly lower than that of hybrid vehicles/electric vehicles, about 5%-10% lower.”

In addition to technical advantages, the marginal effect of the MEB platform is unmatched by other brands. In addition to the existing Volkswagen brand ID. family models, Skoda VISION iV and Audi Q4 e-tron are all derived from the MEB platform. Through different body styles, different levels, and multi-brand sharing, the MEB platform is opened up and more advanced. Generate efficiency and lower raw material costs, so as to achieve the purpose of cost reduction.

At the beginning of October this year, after the price of the domestic Tesla Model 3 was adjusted, the price of its entry-level model after subsidies fell below 250,000 yuan. For the pricing of new cars, Volkswagen has not escaped the influence of Tesla. ID.4 CROZZ and ID.4 X have opened reservations, and the price of new cars after subsidies will not exceed 250,000 yuan. At a similar price, ID.4 CROZZ enters the market as a compact SUV, and its cruising range is 80km longer than the entry-level Model 3. The marketing strategy of reducing dimensionality is a good start for the ID. family.

In the price range of 200,000 to 250,000 yuan, the direct competitors of the domestic ID.4 models include BYD Song Pro EV and GAC New Energy Aion V. Obviously, Volkswagen has an advantage in brand awareness and recognition, and the prices are similar. Under the circumstances, consumers have one more choice. For consumers who are concerned about medium-sized SUVs such as the Weimar EX6 and Skyline ME7, if there is no greater demand for space, ID.4 is a safe result. The prices of BYD Han EV and Xiaopeng Motors P7 are also in this range, and they will more or less receive a certain impact.

Super broadcast comment:

Volkswagen has held the top spot in China's passenger car market for many years, but it has lagged behind in the process of electrification. Many media people like to describe it as the elephant turned around. Investment and transformation of the factory, Volkswagen’s MEB platform has achieved a small success. The domestic ID.4 is considered the first result. With its brand foundation, high-quality cost control and quality management, and comprehensive after-sales service, it is believed that it will be new in the country. Good results can be achieved in the energy market.

As we all know, the first mass-produced product on Volkswagen’s MEB platform is ID.3. The car will be open for booking in Europe in July. However, considering that Chinese consumers prefer SUV products, the first domestic mass-produced model on MEB platform is ID. .4. As for how to choose FAW-Volkswagen ID.4 CROZZ and SAIC-Volkswagen ID.4 X, I believe many consumers are also confused.

The appearance of ID.4 CROZZ is closer to the already released overseas version of ID.4, and ID.4 X has made localized improvements to the appearance of the overseas version of the model. In the car, the two cars are basically similar in interior design, still continuing the central control design of the Volkswagen ID. family, and the minimalist design style better highlights the technological attributes of this electric car.

In terms of power, ID.4 CROZZ provides two power outputs, the maximum power of the two-wheel drive version is 204Ps, the maximum power of the four-wheel drive version is 306Ps, and the NEDC endurance is 550km; ID.4 X also provides an entry-level model with a maximum power of 170Ps. NEDC has a cruising range of 555km. In terms of charging, both models support 100kW DC charging, which can charge up to 80% in 45 minutes.

Super broadcast comment:

From a product perspective, the design of FAW-Volkswagen ID.4 CROZZ is closer to the overseas version of the model, the original style. In contrast to SAIC Volkswagen’s ID.4 X, both internal and external designs have been localized and the overall texture has been improved, and there is also the Chinese name Guanghe 4 X. From the perspective of Volkswagen, the joint efforts of the North and South Volkswagen to encircle and suppress, with the product strength, cost-effectiveness and strong after-sales guarantee service of ID.4 models, it is bound to have a “popular style” in the electric vehicle industry. As the CEO of Volkswagen China Feng Sihan said: “Volkswagen does not want to take the route that traffic stars have exploded and plummeted, and it still needs to be steady in the new energy field.”