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[YesAuto News] Today is June 16, except for the 6.18 Carnival on major e-commerce shopping platforms two days later, can you still remember what day it is? That's right, Father's Day! (The third Sunday in June each year). Just a few days ago, a netizen left me a message saying that he wanted to change his father’s car on Father’s Day. The request was simple: about 300,000, luxury brand, medium or medium-sized car.

Coincidentally, I heard that some luxury brands have “jumped off the building and made a big price cut” to clean up the national five inventory models on the Internet recently, so I planned this issue of “Father's Day” as the theme of the “Father's Day” as the theme of the “luxury brand terminal discount five places survey”. Ps: The luxury brands involved here only include a few brands that have larger discounts during the transition period between the five countries and six countries. Therefore, Mercedes-Benz, BMW, Audi and Lexus are not included .

Before the content officially starts, a warm reminder is inserted. If you click on this article today (June 16, 2019), don't forget to say “Happy Father's Day” to your dad.


☆ Quick guide
1. This article investigates 7 brands, involving 8 models, namely Cadillac ATS-L/XTS, Volvo S90, Infiniti Q50L, Acura TLX-L, Jaguar XEL, Alfa Romeo Giulia, Lincoln MKZ;
2. Cadillac ATS-L/XTS, Alfa Romeo Giulia National V models are basically sold out, support for price increase nationwide shunting;
3. Volvo S90 has the highest discount, reaching 130,000 yuan;
4. The service fees for licensing and outgoing of dealers in Beijing, Shanghai, Guangzhou, and Shijiazhuang have become the “rules” established by conventions;
5. If you plan to own a car for a long time, there is no problem with the use of the National V model, it is recommended to seize the preferential period at this time and buy it as soon as possible;


● Luxury brand terminal discount car purchase survey in five places-Beijing

Through official inquiries of Cadillac, Volvo, Infiniti, Acura, Jaguar Land Rover, Alfa Romeo, and Lincoln, we randomly selected two dealers of different sizes to conduct this car purchase discount survey.

Luxury brand terminal discount car purchase survey in five places-Beijing
Brand Model Storefront Discount Is there an existing car Additional payment
Cadillac ATS-L A Around 90,000 No current car (National V), need to transfer goods nationwide A total of 3,000 yuan for licensing/outgoing/service fees
B Around 90,000 No current car (National V), wait 1 month A total of 3,000 yuan for licensing/outgoing/service fees
XTS A Around 75,000 No current car (National V), wait 1 month A total of 3,000 yuan for licensing/outgoing/service fees
B Around 85,000 Existing cars (country five) A total of 3,000 yuan for licensing/outgoing/service fees
Volvo S90 A Around 110,000 Existing cars (country five) A total of 3,000 yuan for licensing/outgoing/service fees
B Around 130,000 Existing cars (country five) A total of 3,000 yuan for licensing/outgoing/service fees
Infiniti Q50L A 65,000 or so Existing cars (National VI) A total of 3,000 yuan for licensing/outgoing/service fees
B Around 70,000 Existing cars (National VI) A total of 3,000 yuan for licensing/outgoing/service fees
Acura TLX-L A Around 50,000 No current car (National V), wait 1 month A total of 3,000 yuan for licensing/outgoing/service fees
B Around 50,000 No existing car (country five) A total of 3,000 yuan for licensing/outgoing/service fees
Jaguar XEL A Around 70,000 Current car (country five) A total of 3,000 yuan for licensing/outgoing/service fees
B Around 80,000 No current car (National V), wait 1 month A total of 3,000 yuan for licensing/outgoing/service fees
Lincoln MKZ A Around 30,000 Current car (National VI) Specific expenses such as listing/outgoing/service etc. need to be discussed in detail
B Around 50,000 Current car (National VI) A total of 4,500 yuan for licensing/outgoing/service fees
Alfa Romeo Giulia A Around 85,000 Basically sold out, goods can be adjusted at a price increase A total of 2500 yuan for licensing/outgoing/service fees
B Around 90,000 Current car (country five) Specific expenses such as listing/outgoing/service etc. need to be discussed in detail

In order to simplify your reading and see the results of this survey more intuitively, I directly put the survey form above. From the above form, we can see that these 8 models have larger terminal discounts, among which Volvo S90 models As much as about 130,000 yuan, even its sales said that if you are interested in buying a car, you can increase the discount rate . As for the other six brands, there are also terminal cash discounts of about 30,000 to 90,000 yuan.

Speaking of the complete body, let’s take a look at the news that some luxury brands have cleared the National V inventory models “jumping off the building” on the Internet, such as the most popular Alfa Romeo Giulia and Cadillac ATS-L. We were surprised by visiting dealers. Although the discounted price was not as exaggerated as it was posted on the Internet, the terminal discount of around 90,000 yuan did attract many consumers who came to ask for bargain hunting. Even these two models are sold out in some stores, but the sales also said that if they are willing to pay a portion of the money (on a preferential basis), they can transfer goods from various provinces across the country.

At the same time, after communicating with the sales staff of two Cadillac dealers, they all said that the reason why the discount for the ATS-L car is big is because it is cleared, and the production will be suspended in the future to wait for the successor model-CT4, so don't consider it if you care This car. Why I want to say this is that while respecting their own work, these two salesmen are really thinking about it from the consumer side, and they didn't blindly sell for the sake of sales.

It is worth mentioning that in the several stores investigated this time, the two Infiniti dealers said that the Q50L currently on sale are all National VI models, while a Volvo dealer said that the National V models have been sold out. All models of the National Sixth Edition. In addition, from visiting 14 dealers of these 7 brands, they all proposed to pay 2500-4500 yuan for the license + out of the warehouse and other service fees. Although this kind of license fee/out of the warehouse fee exists in any dealer, Obviously it has become a customary item in the industry, but these fees are originally an unreasonable fee.

Survey Summary of Beijing Area

The main reason why these brands have such large terminal discounts is that the “National Sixth Emission Standard” promulgated by the country is about to be implemented, so most domestic manufacturers are racking their brains to fight a “price war” in order to try their best. Clean up the “National V” inventory. Since the implementation time of the National Sixth Standard in Beijing is January 1, 2020, some dealers still have some breathing room, and it also gives consumers more time to wait and see and choose.

It is worth mentioning that the survey was about 1 pm on the day of the survey. Although the weather was sweltering and hot, it still could not resist some consumers’ feelings of “picking up missing children”. Consumers who came to the store to watch cars were still in an endless stream. “There are not a few customers who sign orders for models. Through this visit to 14 distributors of these 7 brands, the sales staff in most of the stores are in order, and the service quality is also commendable. But when I visited a Volvo dealer to ask for a quotation, a female salesperson did not take the initiative to introduce the new car, use a special quotation sheet, or authenticate to listen to consumers’ questions. The approximate price of the model is written on the back of the model's promotional color page, and it doesn't give a good impression. Of course, this is also an isolated phenomenon.

Luxury brand terminal discount car purchase survey in five places- Shanghai/Guangzhou/Chengdu/Shijiazhuang
Shanghai market: Cadillac ATS-L is in a sold-out state, and the maximum discount for other models is about 100,000 yuan;

Luxury brand terminal discount car purchase survey in five places-Shanghai
Brand Model Storefront Discount Is there an existing car Additional payment
Cadillac ATS-L A sold out
B sold out
XTS A Can be transferred nationwide Need to go into details
B Around 80,000 Existing cars (country five) Need to go into details
Volvo S90 A Around 10 Existing cars (National VI) Need to go into details
B Around 60,000 Existing cars (National V/Six) Need to go into details
Infiniti Q50L A Around 60,000 Existing cars (National VI) Need to go into details
B Around 60,000 Existing cars (National VI) Need to go into details
Jaguar XEL A Around 50,000 Existing cars (country five) Need to go into details
B Around 60,000 Existing cars (National VI) Need to go into details
Acura TLX-L A Around 50,000 Existing cars (country five) no
Lincoln MKZ A Around 30,000 No car Need to go into details
Alfa Romeo Giulia A Around 88,000 Existing cars (country five) Need to go into details

Similar to Beijing, our Shanghai colleagues screened a total of 11 dealers for these 7 brands and found that their policies are almost the same as those in Beijing. Among them, the ATS-L models of both Cadillac stores have been sold out, while the Volvo S90, Infiniti Q50L, and Jaguar XEL are basically replaced with the National VI models. Fortunately, although they are replaced with the National VI, they are discounted. But it still keeps, among which the Volvo S90 amounts to about 100,000 yuan. In addition, only one of these dealers in Shanghai does not charge service fees for Acura, and the rest are basically the same as those in Beijing.

Guangzhou market: Alfa Romeo Giulia is in a sold-out state, and the Volvo S90 discount is up to around 122,900 yuan;

Luxury brand terminal discount car purchase survey in five places-Guangzhou
Brand Model Storefront Discount Is there an existing car Additional payment
Cadillac ATS-L A sold out
B Around 90,000 Existing cars (country five) Need to go into details
XTS A sold out
B Around 80,000 Existing cars (country five) Need to go into details
Volvo S90 A Around 12.29 million Existing cars (National V/Six) Need to go into details
B Around 120,000 Existing cars (National V/Six) Need to go into details
Infiniti Q50L A Around 50,000 Existing cars (National VI) Need to go into details
B Around 50,000 Existing cars (National VI) Need to go into details
Acura TLX-L A Around 4-5 million Existing cars (country five) Need to go into details
B Around 4-5 million Existing cars (country five) Need to go into details
Jaguar XEL A Around 60,000 Existing cars (country five) Need to go into details
B Around 40,000-70,000 Existing cars (country five) Need to go into details
Lincoln MKZ A Around 30,000 Existing cars (National VI) Need to go into details
Alfa Romeo Giulia A sold out
B sold out

Our colleague in Guangzhou screened a total of 13 distributors for these 7 brands and found that their policies are almost the same in Beijing and Shanghai. Among them, the ATS-L and XTS of one of Cadillac dealers have been sold out. At the same time, the Giulia models of two Alfa Romeo dealers have also been sold out. It can be seen that these cars are very popular. In addition, the Q50L models sold by Infiniti’s two dealers have been replaced with China VI models, while Lincoln and Volvo also each have a dealer selling China VI models. Of course, these dealers in Guangzhou basically charge the same service fees as those in Beijing and Shanghai.

Shijiazhuang Market: Only two stores have additional payments, and the rest do not charge any service fees and strong insurance, etc .;

Luxury brand terminal discount car purchase survey in five places-Shijiazhuang articles
Brand Model Storefront Discount Is there an existing car Additional payment
Cadillac ATS-L A Around 88,800 Existing cars (country five) no
B Around 88,800 Existing cars (country five) no
XTS A Around 84,900 Existing cars (country five) no
B Around 80,000 Existing cars (country five) no
Volvo S90 A sold out
Infiniti Q50L A Around 50,000 Existing cars (National VI) no
Acura TLX-L A Around 50,000 Existing cars (country five) no
Jaguar XEL A Around 97,800 yuan Existing cars (National V/Six) In-store insurance required
B National V model discount is about 100,000; National VI model discount is about 20,000 Existing cars (National V/Six) Need to go into details
Lincoln MKZ A National V model discount is about 100,000; National VI model discount needs to be discussed in detail Existing cars (National V/Six) no
Alfa Romeo Giulia A sold out

Our colleagues in Shijiazhuang screened a total of 8 dealers for these 7 brands for investigation. Among them, the Giulia models of Alfa Romeo dealers are sold out, while Infiniti Q50L, Jaguar XEL, and Lincoln MKZ all provide national five/national six two. There are two versions of models for consumers to choose, of course, the amount of discounts for different versions are also quite different. What is worthy of recognition is that only two Jaguar dealers need to pay additional requirements such as outbound fees/licensing fees and in-store insurance. The rest are not required. Compared with Beijing, Shanghai, and Guangzhou, they are more favored by consumers.

Chengdu market: none of the 12 dealers under investigation charge any additional payments;

Luxury Brand Terminal Discount Car Purchase Survey in Five Places-Chengdu
Brand Model Storefront Discount Is there an existing car Additional payment
Cadillac ATS-L A Around 80,000 Existing cars (country five) no
B Around 80,000 Existing cars (country five) no
XTS A Around 80,000 Existing cars (country five) no
B Around 80,000 Existing cars (country five) no
Volvo S90 A Around 20,000 Existing cars (National VI) no
B Need to talk in detail Existing cars (National VI) no
Infiniti Q50L A Around 50,000 Existing cars (National V/Six) no
B Need to talk in detail Existing cars (National VI) no
Acura TLX-L A sold out
Jaguar XEL A Around 80,000 Existing cars (National V/Six) Gift package
B Around 80,000 Existing cars (National VI) no
Lincoln MKZ A Around 30,000 Existing cars (National V/Six) no
B Around 30,000 Existing cars (National V/Six) no
Alfa Romeo Giulia A Around 30,000 Existing cars (country five) no

Finally, take a look at the survey results of our colleagues in Chengdu. They screened a total of 12 dealers for 7 brands to visit. Unlike Beijing, Shanghai, Guangzhou, and Shijiazhuang, none of these 12 dealers charge any additional fees. The payment does not require additional conditions such as in-store insurance for car purchases . At the same time, a certain Jaguar dealer will also give away corresponding gift packages on a preferential basis. This is indeed worth learning from dealers in other regions.

Of course, the discounts offered by these 12 dealers are also a bit surprising to us, especially the Volvo S90 and Alfa Romeo Giulia. After accepting the discounts of more than 80,000 yuan in the above regions, this is only 2 -The discount of 30,000 yuan is indeed difficult for local consumers to feel balanced. At the same time, the Acura TLX-L National V model is currently sold out. According to the store's sales, the time for the current National VI model to be adjusted is yet to be determined.

Summary of surveys on luxury brand terminal discounts for car purchases in five places

According to the results of our simultaneous assistance surveys in Shanghai, Guangzhou, Shijiazhuang and Chengdu, the immediate implementation of the “National Sixth Emission Standard” has indeed brought a lot of traffic to various brands and distributors, and the number of orders has also increased. But what is unimaginable is that Cadillac’s ATS-L and XTS and Alfa Romeo Giulia and other high-profile models are actually sold out in this case, and even a price increase is required for national dispatch.

Unlike Beijing, the implementation time of the National Sixth Standards in these four regions was on July 1, which is only two weeks before the implementation of the policy . However, the overall preferential rate did not appear to be surprisingly different from that in Beijing, so it can be concluded. Sub-vehicle terminal discounts are a national act. At the same time, in terms of time, the “end is approaching” China V models actually do not have usage problems. Therefore, it is recommended that consumers who hold money on the sidelines should seize this preferential period and buy as soon as possible.

● In addition to discounts, we found some extended problems

Although the seven brands we surveyed this time are all positioned as luxury brands, some dealers’ store decoration and sales staff’s reception skills did not make the first-time customers feel the brand’s tonality and added value.

For example, when visiting the dealers of Volvo and Acura, the decoration style of “clear soup and watery” and a whole new car covered the exhibition hall are almost the same as ordinary brands, plus scattered. The scattered sales staff will give people a feeling that although they are positioned as a luxury brand, they do not have a luxury experience.

But in fact, netizens who have been to the auto show should be very impressed by Volvo’s booth. The Nordic decoration style and the embellishment of wooden elements have shown the Volvo brand culture very well, but returning to the dealer’s storefront “Nordic style” does not Re-existed.

In contrast, some brands are doing very well. For example, when I entered a certain Lincoln dealership, the doorman in the park had already opened the service, from the simple parking to the introduction of the brand history and the overall decoration in the exhibition hall. , Free refreshments, etc., really make consumers who enter the store feel the unique services of luxury brands that are different from ordinary brands.

Since this survey is to help netizens’ fathers choose cars, consumers at this age generally don’t care about the performance, configuration or history of too many models. For them, the additional services provided by the brand are more important.

Full text summary

The downward trend of the auto market has been going on for nearly a year. In the sluggish market environment, the “National Sixth Emission Standard” acts as a catalyst to encourage major auto companies to make profit and stimulate the consumer market. For the majority of our consumers, it is also a rare opportunity to bargain for the National 5 models with big discounts before the implementation of the National VI policy . For example, some of the models mentioned above may be difficult to buy in the future, so if you like, Then give up the wait-and-see attitude and hurry up .

In addition, some consumers think that such a price reduction and inventory clearance will affect their brand tonality, which is undeniable. Indeed, such a large discount will indeed hurt some consumers who bought cars at the original price in advance, and will also make consumers who hold money on the sidelines continue to wait for price cuts. But it is worth noting that luxury brands need to rely on their holdings to gain a foothold in the Chinese market. Only on this basis can they be able to premium in the future. In addition, consumers have a general herd mentality. Models such as Cadillac ATS-L and Alfa Romeo Giulia can be used to increase the price of the car on a preferential basis when they are sold out. In fact, it is also a way to achieve a premium. which performed.

This is the result of this survey. I hope that we can switch to the 6th country in National V, and provide you friends with luxury brand terminal discounts. At the same time, we hope that our survey can be helpful to your next car purchase. For more market information of these brands and models, we will continue to pay attention to and give back to the majority of netizens. By the way, the netizen who contacted me has already decided which car to buy for his father. It can be regarded as a filial gift to his father on the day of the holiday. Finally, I wish all fathers a happy holiday again.


If you have any questions, you can leave a message on my editor blog. I will reply to you as soon as possible to answer your questions.