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[YesAuto Design Decode] I have always thought that my actual age is over 30 years old, and I am still young. Naturally, I will not be like my parents and sing together when singing in old art such as Chaidan Zhuoma, Li Shuangjiang and Yu Junjian. Until I checked the rankings of various music apps by chance, I found that the top-ranked “Spicy Chicken”, BLACK PINK, and Ayi didn't know any one of them, just as parents could not appreciate Jay Chou in those years.

Unexpectedly, Cui Jian's phrase “It's not that I don't understand, the world is changing fast” will also apply after more than 20 years. Things we take for granted are undergoing tremendous changes, including the “long nose” luxury cars we are used to. Just as the singers we are familiar with are gradually fading out of sight, those shapes are likely to disappear in the coming era of pure electric.

As a post-80s, the starting point for my understanding of cars was the oral introductions of adults while taking the shade on the side of the ring road. Reading through magazines after literacy was regarded as tutoring to consolidate knowledge. Those pictures that looked a little fuzzy today caused a huge impact in my heart, and the initial impression of luxury cars was also left at that time.

Recall this theory carefully. A long nose means that the engine compartment is longer, and naturally the guy living in it is bigger. To this day, the principle that the bigger the engine, the more expensive it is still in play.

When the car was first born, its power performance was far from comparable to that of a horse-drawn carriage, but soon the pioneers discovered that by increasing the engine displacement, more rapid power could be obtained.

In the age when the engine R&D technology is not mature enough, the simplest and rude way to be more vigorous is to increase the displacement. The obvious way is to increase the number of cylinders, but no matter how it is changed, the problem is a significant increase in the length of the engine.

The nose of the car is getting longer and longer, and the price is also rising. Therefore, equating the long front with high-end and even luxury is the “standard” left over from the beginning of the last century.

With the evolution of the times, especially the strengthening of engine research and development technology, and the emergence of V-type engines, the improvement of power performance and length growth are no longer absolutely positive.

Although the demand is not so strong, the evolution of generations of models has bound the “long nose” shape with adjectives such as luxury and noble, and finally formed a deep-rooted impression in everyone's hearts.

At the same time, with the repeated tightening of passive safety, especially the collision regulations, the body structure development team found in practice that longer fronts help them to arrange more crumple energy absorption areas in the front.

For the above reasons, the styling habit of luxury cars with long fronts continues to this day, and even luxury brands have long noses even if they do not use vertical engines, because short-nosed transverse engine models will be considered to have lost their soul.

Everything is not static, and so is the car. The arrival of new energy, especially the pure electric era, has completely solved the problem of power system layout and how to change the shape has become a problem for luxury brands.

In recent years, Tesla, which has been considered deviant, relied on Model S to earn its first pot of gold. Although it is pure electric, its shape does not obviously challenge the public's aesthetics. Whether it is the initial front of the car still has details similar to the grille, or the body proportions, there are obvious shadows of fuel vehicles.

The greatest advantage of the Americans is that they have no historical burdens, and no one needs to face design challenges directly than the car-building aristocrats on the Europa continent. Germany's “troika” has already had the embryonic form of products in the pure electric era, but the solution ideas are different.

Its shape is very different from the familiar S-Class. Some people jokingly call it a mouse after reading it. It is true that this guy with a significantly shorter front length has the same feeling as a mouse.

So, is Mercedes-Benz really completely disregarding the aesthetic habits of consumers? In fact, the design team took this into consideration, and this requires the introduction of the Dash To Axle (hereinafter referred to as DTA) concept.

In addition to the German car companies, the British, who can also describe their car accumulation, also need to face the test of the pure electric era. The pearl in their crown and the wearer of the automotive field, Bentley, did not hesitate to face this problem.

The Jaguar, which also has a brilliant record on the field, has frequently appeared in movies. The route chosen by Jaguar is more like BMW. They have already launched I-PACE. You can recognize at a glance that it is different from those Jaguars that are full of yuppies in the past. .

At this time, ordinary brands, such as Volkswagen, are grinning on the market. The new ID series was a huge success, and European sales even beat Tesla.

The words written at the back:

Although car design also emphasizes to follow the trend, there are many classics in the development history of more than 100 years. Although there are details that are sought after in every era, there are also many aesthetic habits inherited from several generations of models. For luxury cars, the slender front once represented ample power. On the other hand, its unique momentum and sense of volume also make people equate this style with luxury.

With the advent of the pure electric era, there is no longer a choice for the horizontal and vertical layout of the powertrain. Whether to retain the long nose shape has become a traditional consideration. The traditionally conservative Germans unexpectedly chose to change. Perhaps they will compromise on the details, but they are undoubtedly quite radical this time. In contrast, British car companies are slightly conservative. In the end, how do car companies choose to guide consumers to accept? It is quite interesting to compromise.