1. Home
  2. >
  3. Buying Guide
  4. >
  5. Deep Research
  6. >
  7. The preferential margin is...

[YesAuto in-depth investigation] Even though the market share of SUV models in the domestic market has been increasing year after year, medium-sized cars are still the first choice for many friends when buying cars. At this level, although Chinese brands have models such as Geely Borui and Roewe 950, medium-sized vehicles of joint venture brands are still the mainstay of sales. In this market survey, we focus on these models, including Magotan, which ranks first in the market, and Passat, Supa, Teana and Lacrosse, which are also very popular. Those who are interested in them should not miss it.

Why are 3 of the 5 cars shortlisted for the survey all of the Volkswagen brand and the Volkswagen Group? And these three cars are still in the front line? After reading the opening article, I know that many friends have these two doubts. In fact, these 5 models are selected according to the level of attention of netizens in the background in the mid-size car class. The order of appearance is also based on the degree of attention from high to high. Low ranking. Alright, the background explanation is complete, let's go to the market next.

● FAW-Volkswagen Magotan

If I say that the new Magotan is the heaviest mid-size car to be launched in 2016, there should not be too many people against it. No matter how much you have prejudices about this brand or this model, the super high degree of attention and the best sales in the same class are the last word. In the six months since its launch, it has sold more than 10,000 units every month, which is already an excellent result for medium-sized cars. I believe that in addition to the friends who have already mentioned the car, many people are in the stage of holding money on this car. Then let's take a look at its current sales in Beijing, Shanghai, and Guangzhou.

We came to the first 4S store in Beijing. It was noon at that time. There were no other people watching cars except for sales. Upon enquiry, I learned that this store currently has cars, but the colors are not complete. There are cars like the main Caesar Gold and the more common Cairo Gold, but the black which is in greater demand and the white which is sold less are required to be ordered. The current cash discount is 15,000 yuan. If you choose replacement, the replacement subsidy is 12,000 yuan. The discount is slightly reduced to 10,000 yuan, which is 22,000 yuan in combination.

After that, we continued to visit the second FAW-Volkswagen 4S store. Compared with the first one, this store has a lot more people watching cars, but the preferential policies are actually similar to the first one. At present, Magotan has a cash discount. 16,000, which is slightly more than the previous one, and the replacement subsidy is also 12,000. However, the car booking cycle of this store is slightly shorter than that of the first one, which is more than one month.

In addition, we also consulted 4S stores in Shanghai and Guangzhou, the situation is as follows:

Random survey of FAW-Volkswagen Magotan in Beijing, Shanghai and Guangzhou
city Existing car Booking cycle Preferential situation
Beijing Part of the configuration or color 1-2 months

Around 15,000 yuan

(+12,000 yuan replacement subsidy)

Shanghai Part of the configuration or color About 1 month

Around 10,000 yuan

(+12,000 yuan replacement subsidy)

Guangzhou Part of the configuration or color 1.5 months

Around 12,000 yuan

(+12,000 yuan replacement subsidy)

Shanghai and Beijing are slightly different in terms of preferential policies. After consulting two FAW-Volkswagen 4S stores in Shanghai, we learned that Magotan's preferential rates are different depending on the model configuration. For example: 330TSI leading type discount is 8,000 yuan, 330TSI The luxury type is 10,000 yuan, and the premium type offers a discount of 12,000 yuan, and the discount for the 380TSI model is about 12,000 yuan. In Guangzhou, the preferential rate is basically 12,000 yuan, and the 280TSI models are slightly less. The current cars are mostly luxury cars, and other configuration cars are relatively few.

● SAIC Volkswagen Passat

After talking about Magotan, I have to mention its Shanghai brother. In the competition for the sales championship in the mid-size car market, if Magotan says that it is the second child, then it is the only one who dares to call it the first, it is the SAIC Volkswagen Passat. Although it is not rooted in Zhengmiaohong's “Deyuan Pa”, it does not affect its position in the minds of Chinese consumers in the slightest. The sales volume of 188,000 vehicles in 2016 is the best proof.

We visited the first SAIC Volkswagen 4S store in Beijing and gave a Passat discount of 28,000 yuan, while the second store was 25,000 yuan, which is basically the same. In addition, both stores indicated that they have a replacement subsidy of 8,000 yuan.

We also learned about the terminal situation of Shanghai and Guangzhou Passat. For details, see the table below:

Random survey on the situation of SAIC Volkswagen Passat in Beijing, Shanghai and Guangzhou
city Existing car
Booking cycle
Preferential situation
Beijing

Part of the configuration or color

(Mostly black)

2-4 weeks

25,000-28,000 yuan

(+8000 yuan replacement subsidy)

Shanghai

Part of the configuration or color

(Mostly black)

2-3 months

2-3 ten thousand yuan

Guangzhou

Part of the configuration or color

(Mostly black)

1 month

15,000 yuan

( +5000 yuan replacement subsidy)

From the results summarized in the table, the difference in preferential policies between cities is obvious. Beijing and Shanghai can both reach a maximum of 30,000 yuan in cash discounts, while Guangzhou only has 15,000. However, it is not difficult to find some similarities, such as The current cars are basically black. In fact, Chinese people still prefer the black Passat which is slightly “official”.

● SAIC Volkswagen Skoda Super

Many people may not know that the first medium-sized car launched in China under the Volkswagen MQB platform is not the son Passat (Maotan), but Supai. The appearance of this car has changed drastically. It has changed from the original middle-aged uncle fan to conform to the current trend, and it has been favored by more young people.

The discounts of the two Beijing Skoda 4S stores we investigated are almost the same. At present, both 280TSI and 330TSI models are available, with discounts of 25,000 and 26,000, respectively. According to sales, the 380TSI has low demand, so manufacturers adopt order-based production. , It takes about two weeks to book a car, and its discount is the largest, reaching 28,000 yuan. In addition, the replacement subsidy is 8,000 yuan.

Random survey on the situation of SAIC Volkswagen Skoda Supercar
city Existing car Booking cycle Preferential situation
Beijing 280TSI, 330TSI have 380TSI 2-3 weeks

2.4-2.8 ten thousand yuan

(+8000 yuan replacement subsidy)

Shanghai 280TSI, 330TSI have 380TSI about 1 month

Around 20,000 yuan

Guangzhou 280TSI, 330TSI have 380TSI about 1 month

22,000 yuan

(2000 yuan discount for more replacement)

In Shanghai and Guangzhou, the preferential margins of Supai are also above 20,000 yuan, and this 4S store in Shanghai can also enjoy a 2-year zero interest rate financial plan for purchasing Supai. The current car situation in these two places is the same as that in Beijing. Both 280TSI and 330TSI have cars, and 380TSI needs to be ordered. It seems that the lack of 380TSI models is not a regional problem.

● Dongfeng Nissan Teana

After understanding the three mid-size cars under Volkswagen, let's take a look at Dongfeng Nissan Teana. Speaking of Teana, whether it is new or old, people who have opened it will remember its seat like a large sofa. This is Teana’s long-standing fine tradition; after the mid-term change, it has been changed to a younger and more fashionable style. “Facial expressions”, this middle-aged “uncle” suddenly felt ten years younger.

We visited the first Dongfeng Nissan 4S store in Beijing and gave a cash discount of 22,000 yuan for all Teana's products. If it refers to replacement, there is a replacement subsidy of 8,000 yuan. There are some existing cars in black and white, and the booking cycle is also Short, and other colors need to be reserved, you have to wait more than a month to be able to mention the car. In addition, we learned from this store that the higher-positioned Duke of Teana is currently in order-based production, so the waiting time is basically more than two months, and the discount is less, only about 10,000 yuan.

Another Dongfeng Nissan 4S store in Beijing has the same preferential policies as the previous one, with a cash discount of 22,000 yuan and a replacement subsidy of 8,000 yuan. The current car in this shop is currently only black, and it takes a month to wait for white. Other colors take longer. So if you are not very picky about the color, choosing black and white will be more convenient for your car purchase. Regarding the Duke of Tian Lai, we also got almost the same answer. It must be booked. The sales staff of this store cannot guarantee the specific time frame for picking up the car.

Random survey of Dongfeng Nissan Teana's situation in Beijing, Shanghai and Guangzhou
city Existing car
Booking cycle
Preferential situation
Beijing Part of the configuration or color

(Mostly black and white)

1 week to 1 month

(Varies by color)

22,000 yuan

(+8000 yuan replacement subsidy)

Shanghai

White car

1.5-2 months 23,000 yuan

(+8000 yuan replacement subsidy)

Guangzhou Part of the configuration or color 1 month 21,000 yuan

(+8000 yuan replacement subsidy)

Teana's preferential rates in the three places are very close, all in the range of 20,000 yuan. Most of the current cars are in white. If you are buying pure households, choosing white is very suitable, because white will not appear very commercial, but at the same time. Mentioned the car earlier. For the Duke of Tian Lai, it is similar to Beijing. The cash discount in Shanghai is 10,000 yuan, and it takes more than 2 months; the discount in Guangzhou is 8,000 yuan, and it takes about 1 month.

● SAIC-GM Buick Lacrosse

The LaCrosse is currently the flagship sedan of SAIC-GM Buick. After the replacement, the appearance of the previous “Fat Yue” has been changed, and it has taken a shrewd and strong line. It feels like a swimmer. Although there is no sharp muscle line, it is still It can make you feel that it is full of power. In addition, LaCrosse is the only model of these five cars that uses an electronic gear lever, and the sense of technology is higher than other models.

The first SAIC-GM Buick 4S store, the store currently offers a cash discount of 25,000 yuan for all LaCrosse models, and replacement subsidies for 20T (1.5T) and 28T (2.0T) models are 8,000 yuan and 10,000 yuan respectively; for 20T models There are existing cars, 28T models need to be booked, the cycle is about 4-5 weeks. Regarding the LaCrosse hybrid version, we have also conducted a brief understanding. The current cash discount is 15,000 yuan, and there is an additional 10,000 yuan replacement subsidy.

Although we are in the same place in Beijing, the preferential situation we learned from the second SAIC-GM Buick 4S store is significantly different from the previous one. The LaCrosse store has a cash discount of 30,000 yuan, and the replacement subsidy is the same. 20T is 8,000 yuan. 28T is 10,000 yuan. There are few cars available, and reservations are basically required. The main red sandalwood red has a slightly shorter waiting time. The car can be picked up within one month, and other colors will be extended to varying degrees depending on the situation. Similarly, we also asked about the hybrid version of LaCrosse. The cash discount is 30,000 yuan, and the replacement subsidy is 10,000 yuan. There are very few existing cars, and it basically takes more than a month.

A random survey on the situation of SAIC-GM Buick Lacrosse in Beijing, Shanghai and Guangzhou
city Existing car
Booking cycle
Preferential situation
Beijing

Part of the configuration or color

(Mostly 20T models)

About 1 month

2.5-30,000 yuan

( +8,000 yuan-10,000 yuan replacement subsidy)

Shanghai

Part of the configuration or color

(Mostly 20T models)

About 1 month

35,000 yuan

( +6,000 yuan replacement subsidy)

Guangzhou

Part of the configuration or color

1.5 months

24,000 yuan

( +8,000 yuan-10,000 yuan replacement subsidy)

From the perspective of the car booking cycle, we randomly surveyed the 4S in the three places for about a month, but the difference in cash discounts is quite obvious. Shanghai is the most, which has reached 35,000 yuan, which means that it is close to the water. Most of the models are 20T (1.5T). With the current discount rate, the terminal price of the 20T minimum model is controlled at about 200,000 yuan, which is quite tempting for this medium-sized car with a length of more than 5 meters. Finally, let’s talk about the LaCrosse hybrid version. The Shanghai discount is 30,000 yuan, which is the same as Beijing, while the Guangzhou discount rate is less, about 23,000 yuan. The waiting time for car booking is more than one month.

■ Model competitiveness analysis

According to the statistics of Autohome, the renewed Magotan (B8) currently ranks first in the ranking of mid-size cars. In addition to the exquisite appearance and the interior trim with excellent workmanship, the configuration level also weighs heavily on consumers when buying a car. High, then let’s compare the configurations of Magotan and other models one by one, and see if Magotan is the top spot in the attention rankings.

First of all, let's take a look at the standard configurations of all Magotan series. In many cases, high-end or even top-fitting configurations are more a symbol of increasing the positioning of the model. The standard configuration of the whole series has the largest ” “Universal” meaning.

Standard configuration table of all Magotan series
Wheel brake Electronic parking
Safety equipment Front side airbags, front/rear head airbags, tire pressure monitoring device
Comfortable configuration

Keyless start, uphill assist, automatic parking, leather steering wheel, front/rear parking radar,

Leather seats, rear seat proportions down, heated exterior mirrors

Lighting configuration Turn assist lights, front fog lights
Technology configuration Engine start and stop automatically

At first glance, the configuration performance of Magotan is unsatisfactory, but don't forget that these configurations above include the lowest 280TSI DSG comfort type in the whole series, and its guide price is only 189,900 yuan. Looking at it from another angle, all models except for the 280TSI (1.4T) model and the 330TSI (1.8T) minimum configuration, all other models have panoramic sunroof, multi-function steering wheel, cruise control, lumbar support adjustment, main/passenger seat electric adjustment, The configuration of the central control color screen and the rearview mirror electric folding, that is to say, the configuration of the models with a guide price of 219,900 yuan and above is still very rich.

We used the five-star recommended 330TSI DSG luxury model in the previous Magotan car purchase manual article as the basis for comparison. Its configuration is very rich and the market attention is very high. The official guide price is 234,900 yuan.

● Compared with Passat

As a fellow student, the model used by Passat to compare with Magotan is the 330TSI DSG Royal Edition. Consumers' attention is also very hot. The official guide price is only 9,000 yuan more expensive than the Magotan 330TSI DSG luxury model, which is 243,900 yuan. See the comparison. What is the result?

Magotan/Passat configuration comparison
Project/model Magotan 2017 330TSI DSG luxury Passat 2016 330TSI DSG Royal Edition
Guide price (ten thousand yuan) 23.49 24.39
Spread (ten thousand yuan) +0.9
Rear side airbag
Keyless entry
Panoramic skylight

-(Ordinary skylight)

Induction trunk
Reverse image
Power seat memory
GPS navigation system
LED headlights led Xenon (optional LED)
Automatic headlights
Turn headlight
Headlight cleaning device
Rearview mirror memory
Rear windshield sunshade
Rear privacy glass
Induction wiper
Parallel auxiliary

As mentioned above, the price difference between these two specific models is 9,000 yuan. Since the terminal discount rate of Passat is generally larger than that of Magotan, the actual price difference is very small. Through configuration comparison, Magotan only outperforms its rivals in terms of rear side airbags, panoramic sunroof and LED headlights, but there is no automatic headlights and the reversing image needs to be optional. On the other hand, Passat’s configuration table looks much better, but the disadvantage is That regular-sized skylight. Generally speaking, the hardware difference between these two cars is very small. The main reason is that Passat's platform is not as good as Magotan's new. So if the price is similar, give more configurations. As for choosing the platform or the configuration, you should have yourself in your heart. s answer.  

● Compared with Super Party

I think if you are asked to choose a medium-sized car as the purchase object, Supai should not be the first or even the first few answers that come to your mind. The reason is simple, because the added value of the brand is not high enough. However, the appearance of this generation of Supa has evolved to be very stylish, and it also uses the same MQB-B platform as the Magotan (B8). It should not be an exaggeration to describe it as both internal and external.

Combining the level of attention to the specific model configuration, we used the 2017 330TSI DSG leading Magotan to compare the configuration with the 2016 330TSI DSG Smart Travel version. The guide price difference between the two is only 100 yuan.

Magotan/Supai configuration comparison
Project/model Magotan 2017 330TSI DSG leading type Supai 2016 330TSI DSG Smart Edition
Guide price (ten thousand yuan) 21.99 21.98
Spread (ten thousand yuan) -0.01
Wheel size (inch) 16 18
Tire specifications 215/60 R16 235/45 R18
Knee airbag
Keyless entry
Panoramic skylight -(Ordinary skylight)
Heated front seats
220V power supply
Large light source halogen Xenon
Daytime running lights
Adaptive far and near beam
Automatic headlight
Turn headlight
The inner rearview mirror is automatically anti-glare
Induction wiper
Automatic air conditioning
Zone air conditioner
Automatic parking
Engine start and stop automatically
Lane departure warning

Also a brother of the Volkswagen Group, Supai and even the platform are the same as Magotan. Both of these highly concerned models are equipped with 1.8T engines, with a price difference of only 100 yuan. However, through random investigations of 4S stores in three places, the speed Pai’s discount is about 10,000 yuan larger than that of Magotan. In terms of configuration, Supai’s configuration advantages are obvious, especially in lighting configuration, and there is a hatchback open trunk that is rare in the same class. If you want to buy a medium-sized family car with high performance-price ratio, I think Supai is a smart choice.

● Contrast with Tianlai

Similar to the situation of Supai, the most concerned models of Teana are basically concentrated on 2.0L models. The most popular is the 2016 2.0L XL Comfort Edition. The official guide price is 185,800 yuan, so we also choose the 2017 280TSI DSG Comfort. The lowest type of Magotan is used for comparison.

Magotan/Teana configuration comparison
Project/model Magotan 2017 280TSI DSG Comfort Teana 2016 2.0L XL Comfort Edition
Guide price (ten thousand yuan) 18.99 18.58
Spread (ten thousand yuan) -0.41
engine 1.4T 2.0L
Parking brake type Electronic parking Foot brake
Tire pressure monitoring
Keyless entry
Automatic parking
Skylight -(Optional panoramic sunroof) (Ordinary skylight)
Multifunction steering wheel
Cruise control
Front/rear parking radar /●
Reverse image
Lumbar support adjustment
Electric adjustment of main/passenger seat /●
Proportion of rear seats down
Central control large screen
Turn assist lamp
Ambient lights in the car
Rearview mirror electric folding
Automatic air conditioning
Zone air conditioner
Engine start and stop automatically

The comparison between these two cars can also be seen as a matter of choosing a turbo or a naturally aspirated engine. The maximum power of the Magotan 1.4T engine and the Teana 2.0L engine are both 150 horsepower, but with the inherent advantages of the turbo engine, the 1.4T Magotan 250 The maximum torque of Nm·m is much higher than the data of 195 N·m of the 2.0L Teana. The configuration of Japanese cars has always been an advantage, and combined with the terminal discounts that are about 10,000 yuan higher than Magotan's market quotations on average, Teana is true and you can seriously consider it.

● Compared with Lacrosse

Finally, let’s talk about Lacrosse. This big man with a length of more than 5 meters has a visually cross-class feeling. In addition to models with 2.0T engines, there is also a 1.5T model version with the smallest displacement in the history of the car. There are options. From the statistical results, the attention of the 1.5T model is significantly higher than that of the 2.0T, so compared with Magotan, choose the 2016 20T luxury model with a guide price of 259,800 yuan to participate.

Magotan/Lacrosse configuration comparison
Project/model Magotan 2017 330TSI DSG noble type LaCrosse 2016 Model 20T Luxury
Guide price (ten thousand yuan) 25.89 25.98
Spread (ten thousand yuan) +0.09
engine 1.8T 1.5T
Tire specifications 215/55 R17 235/55 R17
Rear side airbag
Knee airbag
Automatic parking
Induction trunk
Paddle shifter
HUD head up display
Front seat ventilation
Front seat massage
220V power supply
Large light source led Xenon
Turn assist lamp
Front fog lights
Automatic anti-glare of exterior rearview mirror
Rear side privacy glass
Independent rear air conditioner
Parallel auxiliary
Lane departure warning
Active braking
Adaptive cruise

The configuration of these two models is similar, and the power of Magotan Magotan has an advantage. Its 1.8T engine parameters are 10 horsepower and 48 Nm higher than the LaCrosse 1.5T engine, although the guide price of the two is almost the same. , But combined with the discount, the transaction price of LaCrosse is more than 15,000 yuan lower than that of Magotan, so if there is no displacement anxiety, this 20T luxury 1.5T LaCrosse is more affordable and the high-tech configuration is more abundant. It seems that it is affected by There is a reason for the high level of attention. It's just that this GM dual-clutch gearbox is still inferior to the DQ380 on the Magotan in terms of ride comfort.

■ Model reviews

● Magotan

● Passat

● Super

● Nature

● Lacrosse

■ Full text summary

     We have done two market research topics about SUVs. Among them, models such as Highlander, Crown Road and Boyue are all facing the status quo of price increases and long booking cycles. However, these five joint venture medium-sized vehicles do not have these problems this time. They can also offer a discount of at least 10,000 yuan and a maximum of more than 30,000 yuan. This is very affinity for consumers; the car booking cycle is basically controlled. Within a month, if you are lucky, you can still withdraw the car directly. The 5 models of mid-speed and LaCrosse are the most cost-effective, and now they are very suitable; Teana and Passat are second, which is also a good choice; although the attention ranks first, the Magotan configuration is not enough and the discount is relatively small. You can Just wait and see. (Text/Picture Auto Home Wang Zeshi, Hong Bingqing)

■ Read more