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[YesAuto Auto Trends] At the 2018 Geneva Motor Show, Bugatti officially released a brand new watch—Bugatti Type 390 Special Custom Edition. This watch is launched in conjunction with the Bugatti Chiron Sport version of the super sports car.

The watch launched this time is made by the top Swiss watch brand Parmigiani Fleurier, but this is not the first watch made by the manufacturer for Bugatti. The Type 390 series are products that went on the market in 2017, and the Type 370 series before that .

The watch case is made of white gold, with carbon fiber decorative pieces on both sides, and the strap of the same color as the Chiron Sport car paint is hand-stitched with Alcantara material. Of course, including the case, decorative piece, strap, hand, etc., the material and style can be changed according to the needs of customers.

For the movement part, Parmigiani Fleurier follows the design concept of “wrist engine block”, that is, install the Bugatti Chiron engine into the watch. The movement adopts a concentric tube shape. The coaxial structure makes each functional area of the movement an independent space and interacts with each other at the same time, just like the engine block of a car.

This Parmigiani Fleurier Bugatti Type 390 special edition watch is expected to be sold globally at 176 pieces, with a single price of approximately US$300,000, depending on the customization plan selected by the customer. According to the watch designer, “The most difficult part of the design work is that once a customer chooses a matching solution, this solution can no longer be sold to other customers.”

The Bugatti Chiron Sport version was introduced to the world at this year’s Geneva Motor Show. The car is lightweighted on the basis of the normal version and continues to be equipped with an 8.0L four-turbocharged W16-cylinder engine, which shortens the 0-100 acceleration of the car to 2.4 seconds. (Guo Song, Home of Wen Auto)