[YesAuto Design Decode] Two years ago, Changan Automobile displayed two concept cars-Jiliu (sedan) and Yuyue (SUV) in the Beijing factory. At that time, they were regarded as the prototype of the new family design language of Changan Safety in the future. , And now, we are in the “future”, Changan released UNI-T, a product that is not very family-oriented.
Nowadays, auto companies in Europe, the United States, Japan and South Korea are still taking the road of family design, such as BMW’s “double kidneys” and Audi’s “big mouth”. This family design is not accomplished overnight, but is often experienced. With the changes of many generations of products and the deep accumulation of brand connotation, Changan's family design is experiencing such precipitation.
In 2017, Changan Automobile released the Jiliu (sedan) and Yuyue (SUV) concept cars. The “Lexus-style” front grille at the time was defined as the basic element of the future model design of Changan and was strictly implemented.
Changan is completing the family design efficiently and quickly. Although there will be some controversies, you can now clearly know what the “face” of Changan Automobile looks like, and this change is still going on. The body design of Changan UNI-T is too different from the family design of Changan. A new design language has evolved on the basis of the family design.
Is Changan UNI-T good-looking? The editor does not answer here. However, we have enlarged the details of UNI-T a bit, and you can almost find all the popular elements of current car design in this car. In fact, not only the UNI-T, but almost all compact SUVs we can think of at this stage have the following design elements.
“Big Mouth” front grille
Since the big mouth design was used on the Audi Nuvolari quattro concept car that was unveiled at the Geneva Motor Show in 2003, this integrated central grille has not only become one of the hallmarks of Audi cars, but also made this “big mouth wind” blow all over. All over the world until now.
The front grille of Changan UNI-T is called “borderless design”, in other words, it is “big enough to have no edges”. It gradually evolves from the diamond-shaped element in the center to the surroundings, and finally merges with the front face. It's the front grille.
Since Jeep designer Mark T. Allen put that set of headlights with a bit of “deconstructionism” on Free Light, the design elements of this split headlight have been developing and growing in a variety of sounds: personality? Chic? A sense of technology? In any case, this design has become a popular element.
In order to make its products stand out from the crowd, the “fledgling” Lynk & Co resolutely chose this controversial design element. Indeed, for such a design, whether you praise it or criticize it, it can cause a lot of conversation. Using clever design and “blind eyes”, split headlights do not appear so “separated” on Lynk & Co.
With a more natural and ingenious design method, the split headlights on these new SUV models no longer have the abrupt sense of Jeep's free light, but are more integrated. In addition to UNI-T and cion, Baojun and Haima also applied the design elements of split headlights on the new models.
In 2013, Nissan Motor exhibited the Resonance concept car with a “suspended roof” design at the Geneva Motor Show. A year later, at the New York Auto Show, the all-new Loulan became the first mass-produced model to adopt this design.
In fact, as early as the 1950s, French designers used the suspension roof on the 1955 Citroen DS19, which is the originator of the suspension roof. So, “popularity is a reincarnation.”
Two-tone body decoration
Hidden door handle
The trend is constant reincarnation. The hidden door handles that were very popular in the 70s and 80s are back in fashion with the repackaging of technology. After Tesla equipped with “pop-up” hidden door handles, this design is no longer a patent for high-end models, and more and more affordable models have chosen this design.
The hidden door handle automatically extends after the key approaches or unlocks, giving people a sense of ritual, and this sense of ritual gives the vehicle more sense of technology and high-end.
The new wave of Chinese brand SUV design
Looking at the design of Chang’an UNI-T, the “big mouth” front grille, “DNA” family lines, split headlights, suspension roof, two-color body decoration, hidden door handles, these current popular design elements are It was stuffed into this UNI-T, and the final effect did not seem to be too disappointing.
In fact, not only Changan Automobile is chasing the trend of automobile design, but also some of the new SUVs of Chinese brands can also find the design elements we mentioned before, such as “split headlights”. In addition to the familiar Lynk & Co, we also It can be seen on Geely's icon, new Baojun RS-3 and other models.
Although split headlights are “fashionable”, they are also a double-edged sword. Many consumers still cannot accept this style that is very different from the traditional front face design.
In addition to the split headlight design, suspended roofs appear in almost all “new” SUV designs, making the vehicle lines look more slender, which is too important for small or compact SUVs.
Do you feel that, all of a sudden, the compact SUV models of the Chinese brand have a sense of design? Not only the Changan UNI-T just released, but also the Geely icon, Lynk&Co 02, and Star Way. Each car has a distinctive personality, which can not be said to make you unforgettable, but it is also enough to leave a deep impression.
According to the survey, the appearance and interior of vehicles are still the most concerned parts of consumers, and the lower the age of consumers, the more concerned about the appearance of vehicles. More than 30% of post-90s car consumers rely on comparison of appearance to determine their intention to buy a car. Whether a car has a higher appearance value has a great influence on the consumption decision of the younger generation, especially the sporty appearance is “loved” by most young consumers. Therefore, the design of a car has a huge impact on sales.
However, through the method of “invite in and go out”, more and more Chinese brands have gradually acquired more mature design capabilities. Former Audi design director Wolfgang Iger joined BYD, former Volvo vice president Peter Hobb came to Geely, and James Hope, the designer of the three major North American automobile companies, joined Chery and former Rolls-Royce design director Giles Taylor Joined FAW Hongqi.
Inviting foreign designers in has become an effective means for many Chinese brands to enhance their design capabilities. Through continuous learning, communication, and communication, local designers in China also gradually possess excellent design capabilities.
The Changan European Design Center is currently undertaking all the design and development steps of the body styling from the preliminary pre-research to the final product finalization, and use the mold to make the 1:1 real car design and development. The CS75 and CS75 PLUS, which have become the mainstay of Changan's sales, are all designed here.
Not only Chang'an, Great Wall has established R&D centers in Japan and the United States, Geely Automobile has established design centers and research institutes in the United Kingdom, Sweden, Spain, etc., and Chery Automobile has established design centers and research institutes in Italy, Australia, etc.
Written at the end:
If you look back, 10 years ago, Chinese design was equivalent to “Chinese plagiarism.” Almost every Chinese brand model can be found in the shadow of foreign brand products, whether it is car body lines, lighting design, or even copying the front face. The “tape department” of the brand is not just a joke, but a true portrayal of the design of Chinese brand models at that time.
With the rise of Made in China, the quality of Chinese design has been simultaneously improved. Consumers have upgraded their aesthetics, quality, and imagination. Today's Chinese consumers no longer allow our companies to copy. The gradual improvement of consumers' pursuit of quality of life has led designers, brands or manufacturers to consider how to design better products.
From the Changan UIN-T and the several models in the article, we can feel that the designers of Chinese car companies are gradually able to grasp the pulse of the design and apply them flexibly, instead of “rough” stacking, which can be transformed into ownership Designed products. When an overseas website introduced the Changan UNI-T, it directly hit the topic “One of the best-looking crossover SUVs in China”. I believe there will be more and more comments like this. (Editor/Guo Feng Auto House)