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[YesAuto Design Decoding] There is an App in my phone that I never delete. It is called “You draw and I guess”. This is an interactive game where one person draws and many people guess. It mainly tests the brain's ability to convert graphics to text. Do you think I digressed as soon as I came up? These seem to have no direct connection with the BMW X7 we are going to talk about today. In fact, I just want to say that visual elements are one of the most intuitive and main ways for us to perceive things. It is direct, effective, and impressive. When it is small, it is a symbol, and when it is large, it can be raised into feelings…Today we will use some visual elements to reveal the styling design of BMW's flagship SUV model X7 that has not yet come out.


Whenever a new model is launched, the imaginary map of the overseas media always allows us to understand the trend of the vehicle's styling earlier. In fact, we use some professional knowledge to speculate and complete the drawing based on the existing information and data, which is not whimsical. . It’s just that in view of the limited information, it is inevitable that we have not been able to achieve perfection, but we are very happy to make such a bold attempt. If you are still particularly interested in a new car, you may wish to leave a message in the comment area.


• The new “leader brother” of the X family

On the 7th of last month, the BMW Group just ushered in the 100th anniversary of its founding. At the “Centenary Celebration” at the Olympic Stadium in Munich, Germany, BMW VISION NEXT 100, the first work of the BMW Centennial Concept Car Series, was released. At the same time, in the company's annual report released by BMW, we saw the new “leader brother” of the X family-X7.

It's a pity that it is covered with white gauze, looming, but it is still clearly visible that its figure is much larger than the other brothers. Ian Robertson, head of BMW marketing and sales, said in an interview that the BMW X7 is an SUV that focuses on the Chinese and American markets. It is not only an enlarged version of the BMW X5, but also incorporates more new 7-series design and technology.

• X7 fills the gap in BMW's large SUV
In the hunting grounds of large SUVs, BMW's record is temporarily “zero”. When the Mercedes-Benz GLS-class, Lexus LX570 and Infiniti QX80 have been fighting for many years, BMW's X7 project quietly started in 2014. As a new luxury SUV model, the arrival of the X7 will further broaden and improve the product line of the X family.

This current BMW's largest SUV is expected to be launched in 2017 or 2018, when it will lock the Mercedes-Benz GLS class as a competitor. The X7's internal code name is G07, with a 7-seater layout and adopts BMW's latest luxury design concept. The new car is developed based on the CLAR platform, and the first model of the platform is the new 7 series that was just released recently. In addition to the normal version, the BMW X7 will also launch a luxury version. The luxury version with a 4-seater design will far exceed the luxury and comfort configuration of the normal models to cope with the legendary Mercedes-Benz Maybach GLS class. In addition, it is rumored that Rolls-Royce's first SUV model will also be developed based on the same model platform, but this has not been confirmed by Ian Robertson, head of marketing and sales at BMW.

• Lift your hijab to show me your face

In the PPT of the BMW annual report, the X7 is too shy, covered by a layer of white gauze from beginning to end, but we can still see some lines vaguely, at least the outline of the whole car is clearly visible, but the white gauze in my heart is still difficult to lift. open. Fortunately, we have had some experience of communicating with BMW designers, including Hoytonk himself. If we pile up these forward-looking design concepts, can we speculate on an X7? This will be very interesting.” dialogue”.

• BMW version “You draw and I guess”
So let's take a look at what elements a typical BMW has in its appearance:
Kidney-shaped air intake grille, “Angel Eye” headlights, Hoffmeister corners, long wheelbase, short front overhang, wide tires, streamlined roof and precise body proportions, these are what we believe in BMW Brand classic design elements.

There are also headlights. Although it is difficult to distinguish the details of the X7 headlights from the picture, looking at the appearance of this generation of X5 and X6, the headlights are slender and connected to the air intake grille, which has become a new generation. The family design details feature, which makes the whole front of the car more continuity and integrity. And the “angel eyes” that BMW fans talk about most, the details of this double circle, from material to form, are no longer a standard circular design, but a flat-cut LED shape, which is more obvious. A sense of technology.

While Mr. Hoytonk’s Layered Surface (multi-layer board design) concept creates a slender vent and a honeycomb grid under the front fenders of the X5 and X6, will it also affect the design details of the X7? What? The front bumper of the new car is three-dimensional, and the grille on both sides is uniformly protruding. At the same time, the waistline of the new car runs through the beginning and the end, and the body line is tough.

In terms of power, the X7 may be equipped with the in-line 4-cylinder or 6-cylinder engine of the BMW X5 (a hybrid version may be introduced in the future). From the official trailer, it can be seen that the distance between the X7 front fender and the A-pillar is obvious. Growth, this is most likely due to platform reasons. However, we don't know much about the details of the tail in the preview picture, so based on the above speculation, we only drew the X7's front 45 degrees and front side imaginary pictures.

• The birthplace of X7
As the largest BMW plant in the world, the BMW X7 will be produced at the Spartanburg plant in Southern California, USA. This plant mainly produces X-series and Z-series models.

to sum up:

In order for consumers to recognize the product from the crowd of cars, the designers are absolutely broken. And for a product line with mature brand elements like BMW, it is even more “dancing in shackles” when completing the design. It is the designer's mission to give each car a more vivid expression, even under a similar overall outline. When drawing the imaginary picture, you will find that the same double kidney grille and the same angel eyes, but there are very subtle differences under different models, the modification of a corner and the turning of a ridge, all create a new expression.