[YesAuto News] On July 20th, BAIC Group held a press conference for “re-promotion to the 2018 Fortune Global 500” in Beijing. After the meeting, BAIC Chairman Xu Heyi shared a lot of BAIC Group’s latest developments and dry goods with the attending media Among them, the heavier one is that he mentioned that “before July 31, BAIC's own brand will completely stop the production of traditional fuel vehicles in Beijing.”
Xu Heyi said: “BAIC’s road to independent innovation is to use its advantages and characteristics instead of its shortcomings. The advantage of BAIC is new energy. In the first half of this year, our new energy sales reached more than 59,000. The sales volume is only slightly less than the sum of the second and third places. We just want to be independent, and BAIC's independence is to look at BAIC New Energy.” For this reason, BAIC's own brands will completely stop the use of fuel vehicles in Beijing before July 31. Production will stop selling fuel vehicles in Beijing by 2020, and stop selling fuel vehicles nationwide by 2025.
In fact, with the increase in the threshold of Beijing’s manufacturing industry and the adjustment of BAIC’s own strategy, BAIC Group has been optimizing the structure of the industrial chain and compressing the built capacity in Beijing. We also reported that BAIC has converted the original production base of Saab in Beijing’s Shunyi. Beijing Benz will arrange the production of Saova at its Zhuzhou and Guangzhou bases. Beiqi Foton’s Huairou plant and construction machinery plant will also be relocated. It is reported that Beijing Benz's strategic restructuring project has a total investment of 11.939 billion yuan, which will upgrade the original production capacity of Beijing Branch of BAIC into a high-end new energy vehicle production base for Beijing Benz.
At present, BAIC’s own brands include Beijing BJ series, Saab, BAIC New Energy, Weiwang, Changhe, Magic Speed and other independent brands, but most of them are positioned in the low-end market, and their competitiveness and product premium capabilities are still insufficient. It has suffered losses in successive years, and its profit mainly relies on joint venture brands such as Beijing Benz. In 2017, the sales of the Senova series were 86,000, a year-on-year decrease of 57.2%; BAIC Weiwang, which entered the passenger car field from microbus, also carried out asset restructuring with BAIC Changhe; and BAIC Yinxiang also repeatedly reported funding difficulties and suspension of operations. wait for news.
On December 9th last year, Xu Heyi publicly announced the timetable for BAIC Group’s “stop selling traditional fuel vehicles”, and plans to take the lead in Beijing by 2020 to completely stop the sales of its own brand traditional fuel passenger vehicles. At present, BAIC Group This goal was further clarified, and the “stop production of self-owned brand fuel vehicles in Beijing” was put on the agenda first.
In addition, Xu Heyi also emphasized the following “small goals”: First, BAIC New Energy will be listed in the third quarter of this year, which will be China’s first share of new energy; second, BAIC Group plans to enter the world’s top 100 by 2020. Forced into the ranks, at least 24 places higher than the current ranking; third, after signing a cooperation with Magna, BAIC will start production of BAIC New Energy's high-end brand ARCFOX models in the next step. It is reported that this model is a key layout of BAIC New Energy's pursuit of high-end. It is mainly positioned in the consumer market of 200,000 to 400,000 yuan. The first mid-to-high-end product for the masses will be launched in the next 1 to 1.5 years. (Compilation/Car House Cai Liyuan)